Marketing account executive vs corporate account executive

The differences between marketing account executives and corporate account executives can be seen in a few details. Each job has different responsibilities and duties. Additionally, a corporate account executive has an average salary of $77,649, which is higher than the $52,986 average annual salary of a marketing account executive.

The top three skills for a marketing account executive include digital marketing, c-level and CRM. The most important skills for a corporate account executive are customer service, CRM, and product knowledge.

Marketing account executive vs corporate account executive overview

	Marketing Account Executive	Corporate Account Executive
Yearly salary	$52,986	$77,649
Hourly rate	$25.47	$37.33
Growth rate	10%	4%
Number of jobs	188,195	150,783
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 80%	Bachelor's Degree, 80%
Average age	39	44
Years of experience	10	-

What does a marketing account executive do?

Marketing account executives manage and develop marketing campaigns in promoting services and products. They work with other employees in market research, distribution, sales, advertising, and sales. They connect the financial service company or advertising agency and the existing client. They have to handle the daily affairs of the organization. They see to it that customers are satisfied with the products or services they received. As a marketing account executive, you are expected to bring in more clients into the company to improve corporate revenue.

What does a corporate account executive do?

A corporate account executive's role is to generate leads and secure sales, ensuring to build positive relationships with clients. Among their responsibilities include performing research and analysis to find business and client opportunities, identifying the clients' needs, setting sales goals, and developing sales strategies. They may also reach out to clients through calls or correspondence, even arrange appointments to discuss and negotiate contracts. Furthermore, it is essential to maintain records of all transactions and adhere to the company's policies and regulations.

Marketing account executive vs corporate account executive salary

Marketing account executives and corporate account executives have different pay scales, as shown below.

	Marketing Account Executive	Corporate Account Executive
Average salary	$52,986	$77,649
Salary range	Between $36,000 And $75,000	Between $48,000 And $124,000
Highest paying City	Reston, VA	San Francisco, CA
Highest paying state	Virginia	Washington
Best paying company	Google	Microsoft
Best paying industry	Finance	Technology

Differences between marketing account executive and corporate account executive education

There are a few differences between a marketing account executive and a corporate account executive in terms of educational background:

	Marketing Account Executive	Corporate Account Executive
Most common degree	Bachelor's Degree, 80%	Bachelor's Degree, 80%
Most common major	Business	Business
Most common college	University of Georgia	University of Pennsylvania

Marketing account executive vs corporate account executive demographics

Here are the differences between marketing account executives' and corporate account executives' demographics:

	Marketing Account Executive	Corporate Account Executive
Average age	39	44
Gender ratio	Male, 45.1% Female, 54.9%	Male, 63.6% Female, 36.4%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 6.8% Unknown, 4.1% Hispanic or Latino, 16.4% Asian, 5.6% White, 66.8% American Indian and Alaska Native, 0.4%
LGBT Percentage	10%	5%

Differences between marketing account executive and corporate account executive duties and responsibilities

Marketing account executive example responsibilities.

Engage with the Facebook community and manage feedback and customer inquiries.
Create engaging content on Facebook and Instagram to inform potential leads about services, along with promoting clients businesses.
Set and achieve target sales goals by utilizing sales strategies and CRM tools such as cold calling and Pardot.
Create innovative marketing and business plans with SEO, SEM and social media strategies to define selling plan and campaign.
Create customized sales presentations including PowerPoint presentations, custom tailor brochures, and specialize demo presentations.
Recruit to develop and execute the CRM programs targeting consumers for Astra-Zeneca brands.

Corporate account executive example responsibilities.

Coach sales team on processes allowing them to work through obstacles and generate new business opportunities within the IDN's manage.
Well-Verse with the CRM tool to maintain accurate client records.
Support strategic initiatives such as international expansion, product and audience expansion, and SaaS partnerships.
Help to create a consistent price structure for all assets on property while researching and implementing a track wide CRM program
Provide management forecasting by tracking opportunities and other important activities in Salesforce.
Design and assist physicians with customize therapy programs to improve quality of life for patients with diverse medical needs/diagnoses.

Marketing account executive vs corporate account executive skills

Common marketing account executive skills

Digital Marketing, 35%
C-Level, 11%
CRM, 6%
Customer Satisfaction, 5%
Lead Generation, 4%
Brand Awareness, 4%

Common corporate account executive skills

Customer Service, 10%
CRM, 7%
Product Knowledge, 6%
Business Relationships, 6%
Customer Relationships, 5%
Account Executives, 5%

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Marketing Account Executive
Marketing Account Executive vs Corporate Account Executive

Updated January 8, 2025

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