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The differences between marketing account executives and heads of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing account executive and a head of marketing. Additionally, a head of marketing has an average salary of $137,829, which is higher than the $52,986 average annual salary of a marketing account executive.
The top three skills for a marketing account executive include digital marketing, c-level and CRM. The most important skills for a head of marketing are digital marketing, integrated marketing, and marketing campaigns.
| Marketing Account Executive | Head Of Marketing | |
| Yearly salary | $52,986 | $137,829 |
| Hourly rate | $25.47 | $66.26 |
| Growth rate | 10% | 10% |
| Number of jobs | 188,195 | 92,557 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 69% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Marketing account executives manage and develop marketing campaigns in promoting services and products. They work with other employees in market research, distribution, sales, advertising, and sales. They connect the financial service company or advertising agency and the existing client. They have to handle the daily affairs of the organization. They see to it that customers are satisfied with the products or services they received. As a marketing account executive, you are expected to bring in more clients into the company to improve corporate revenue.
The head of marketing primarily oversees all marketing departments and operations, ensuring to convey the message of the brand. Their responsibilities revolve around devising strategies and business plans, preparing and allocating the budget for all departments, identifying new opportunities and assets, and analyzing consumers' needs. There are also instances when the head of marketing has to produce progress reports and presentations, monitor the competition, spearhead the hiring activities, and manage schedules. Furthermore, one must lead and encourage staff to meet all goals and deadlines in the joint effort to improve brand awareness and strengthen the client base.
Marketing account executives and heads of marketing have different pay scales, as shown below.
| Marketing Account Executive | Head Of Marketing | |
| Average salary | $52,986 | $137,829 |
| Salary range | Between $36,000 And $75,000 | Between $93,000 And $203,000 |
| Highest paying City | Reston, VA | Seattle, WA |
| Highest paying state | Virginia | Washington |
| Best paying company | Meta | |
| Best paying industry | Finance | Media |
There are a few differences between a marketing account executive and a head of marketing in terms of educational background:
| Marketing Account Executive | Head Of Marketing | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 69% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing account executives' and heads of marketing' demographics:
| Marketing Account Executive | Head Of Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 45.1% Female, 54.9% | Male, 56.0% Female, 44.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |