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Marketing account executive vs junior account executive

The differences between marketing account executives and junior account executives can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a marketing account executive, becoming a junior account executive takes usually requires 2-4 years. Additionally, a junior account executive has an average salary of $53,180, which is higher than the $52,986 average annual salary of a marketing account executive.

The top three skills for a marketing account executive include digital marketing, c-level and CRM. The most important skills for a junior account executive are account executives, CRM, and powerpoint.

Marketing account executive vs junior account executive overview

Marketing Account ExecutiveJunior Account Executive
Yearly salary$52,986$53,180
Hourly rate$25.47$25.57
Growth rate10%-8%
Number of jobs188,195113,698
Job satisfaction--
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 80%
Average age3944
Years of experience104

What does a marketing account executive do?

Marketing account executives manage and develop marketing campaigns in promoting services and products. They work with other employees in market research, distribution, sales, advertising, and sales. They connect the financial service company or advertising agency and the existing client. They have to handle the daily affairs of the organization. They see to it that customers are satisfied with the products or services they received. As a marketing account executive, you are expected to bring in more clients into the company to improve corporate revenue.

What does a junior account executive do?

A junior account executive is responsible for handling project and client accounts, strategizing management techniques to achieve the client's goals and objectives. Junior account executives regularly coordinate with the clients for progress updates of their accounts, including plan adjustments and account performance. They also analyze the current market trends and conduct data analysis to identify business opportunities and services that the company may acquire to generate more client resources and increase the company's revenues and profitability.

Marketing account executive vs junior account executive salary

Marketing account executives and junior account executives have different pay scales, as shown below.

Marketing Account ExecutiveJunior Account Executive
Average salary$52,986$53,180
Salary rangeBetween $36,000 And $75,000Between $41,000 And $67,000
Highest paying CityReston, VANew York, NY
Highest paying stateVirginiaNew York
Best paying companyGoogleFahlgren Mortine
Best paying industryFinanceProfessional

Differences between marketing account executive and junior account executive education

There are a few differences between a marketing account executive and a junior account executive in terms of educational background:

Marketing Account ExecutiveJunior Account Executive
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 80%
Most common majorBusinessCommunication
Most common collegeUniversity of GeorgiaUniversity of Pennsylvania

Marketing account executive vs junior account executive demographics

Here are the differences between marketing account executives' and junior account executives' demographics:

Marketing Account ExecutiveJunior Account Executive
Average age3944
Gender ratioMale, 45.1% Female, 54.9%Male, 36.3% Female, 63.7%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 6.0% Unknown, 4.1% Hispanic or Latino, 13.5% Asian, 4.6% White, 71.3% American Indian and Alaska Native, 0.4%
LGBT Percentage10%10%

Differences between marketing account executive and junior account executive duties and responsibilities

Marketing account executive example responsibilities.

  • Engage with the Facebook community and manage feedback and customer inquiries.
  • Create engaging content on Facebook and Instagram to inform potential leads about services, along with promoting clients businesses.
  • Set and achieve target sales goals by utilizing sales strategies and CRM tools such as cold calling and Pardot.
  • Create innovative marketing and business plans with SEO, SEM and social media strategies to define selling plan and campaign.
  • Create customized sales presentations including PowerPoint presentations, custom tailor brochures, and specialize demo presentations.
  • Recruit to develop and execute the CRM programs targeting consumers for Astra-Zeneca brands.
  • Show more

Junior account executive example responsibilities.

  • Plan and launch a social media pilot program that lead exponential growth in Facebook followers.
  • Leverage the project life cycle, using proven techniques and tools to achieve milestones and deliver results.
  • Achieve all sales targets for SaaS product targeting service-base businesses requiring an automate customer retention and relationship management tool.
  • Organize and run office events.
  • Leverage corporate resources to grow business with current accounts.
  • Create PowerPoint presentations to display promotional/sales proposals.
  • Show more

Marketing account executive vs junior account executive skills

Common marketing account executive skills
  • Digital Marketing, 35%
  • C-Level, 11%
  • CRM, 6%
  • Customer Satisfaction, 5%
  • Lead Generation, 4%
  • Brand Awareness, 4%
Common junior account executive skills
  • Account Executives, 9%
  • CRM, 9%
  • PowerPoint, 8%
  • Cold Calls, 6%
  • Client Accounts, 6%
  • Press Releases, 5%

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