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The differences between marketing account executives and managers, account executive can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a marketing account executive, becoming a manager, account executive takes usually requires 6-8 years. Additionally, a manager, account executive has an average salary of $67,275, which is higher than the $52,986 average annual salary of a marketing account executive.
The top three skills for a marketing account executive include digital marketing, c-level and CRM. The most important skills for a manager, account executive are business development, revenue growth, and sales process.
| Marketing Account Executive | Manager, Account Executive | |
| Yearly salary | $52,986 | $67,275 |
| Hourly rate | $25.47 | $32.34 |
| Growth rate | 10% | 5% |
| Number of jobs | 188,195 | 191,240 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 74% |
| Average age | 39 | 46 |
| Years of experience | 10 | 8 |
Marketing account executives manage and develop marketing campaigns in promoting services and products. They work with other employees in market research, distribution, sales, advertising, and sales. They connect the financial service company or advertising agency and the existing client. They have to handle the daily affairs of the organization. They see to it that customers are satisfied with the products or services they received. As a marketing account executive, you are expected to bring in more clients into the company to improve corporate revenue.
An account executive manager is responsible for handling client accounts and leading the account management procedures to promote the client's brand image in the market and maintain the highest satisfaction. Account executive managers work with the marketing and sales team to identify sales and promotional strategies that would increase revenues and product profits. They also review the current market trends to develop business opportunities according to client needs and public demands. An account executive manager coordinates with the clients for regular updates and informs them of business plan adjustments as needed.
Marketing account executives and managers, account executive have different pay scales, as shown below.
| Marketing Account Executive | Manager, Account Executive | |
| Average salary | $52,986 | $67,275 |
| Salary range | Between $36,000 And $75,000 | Between $38,000 And $117,000 |
| Highest paying City | Reston, VA | New York, NY |
| Highest paying state | Virginia | New York |
| Best paying company | AbbVie | |
| Best paying industry | Finance | Technology |
There are a few differences between a marketing account executive and a manager, account executive in terms of educational background:
| Marketing Account Executive | Manager, Account Executive | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 74% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Southern California |
Here are the differences between marketing account executives' and managers, account executive' demographics:
| Marketing Account Executive | Manager, Account Executive | |
| Average age | 39 | 46 |
| Gender ratio | Male, 45.1% Female, 54.9% | Male, 57.1% Female, 42.9% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 7% |