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The differences between marketing account executives and marketing account managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing account executive and a marketing account manager. Additionally, a marketing account manager has an average salary of $67,983, which is higher than the $52,986 average annual salary of a marketing account executive.
The top three skills for a marketing account executive include digital marketing, c-level and CRM. The most important skills for a marketing account manager are digital marketing, project management, and email marketing.
| Marketing Account Executive | Marketing Account Manager | |
| Yearly salary | $52,986 | $67,983 |
| Hourly rate | $25.47 | $32.68 |
| Growth rate | 10% | 10% |
| Number of jobs | 188,195 | 163,297 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 78% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Marketing account executives manage and develop marketing campaigns in promoting services and products. They work with other employees in market research, distribution, sales, advertising, and sales. They connect the financial service company or advertising agency and the existing client. They have to handle the daily affairs of the organization. They see to it that customers are satisfied with the products or services they received. As a marketing account executive, you are expected to bring in more clients into the company to improve corporate revenue.
A marketing account manager is the point of contact for both accounts and marketing companies. You are responsible for establishing contact with new accounts and maintaining strong relations with existing ones. This role typically requires you to perform a few tasks, including developing marketing plans and strategies to meet the account's needs, ensuring that the implementation of these strategies runs smoothly, and meeting with representatives to update them on the account's status. You may also be tasked to monitor budgets and revenue and explain to clients about cost factors.
Marketing account executives and marketing account managers have different pay scales, as shown below.
| Marketing Account Executive | Marketing Account Manager | |
| Average salary | $52,986 | $67,983 |
| Salary range | Between $36,000 And $75,000 | Between $50,000 And $91,000 |
| Highest paying City | Reston, VA | San Francisco, CA |
| Highest paying state | Virginia | Washington |
| Best paying company | American Tower | |
| Best paying industry | Finance | Energy |
There are a few differences between a marketing account executive and a marketing account manager in terms of educational background:
| Marketing Account Executive | Marketing Account Manager | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing account executives' and marketing account managers' demographics:
| Marketing Account Executive | Marketing Account Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 45.1% Female, 54.9% | Male, 43.0% Female, 57.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |