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The differences between marketing account executives and marketing leads can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing account executive and a marketing lead. Additionally, a marketing lead has an average salary of $104,664, which is higher than the $52,986 average annual salary of a marketing account executive.
The top three skills for a marketing account executive include digital marketing, c-level and CRM. The most important skills for a marketing lead are digital marketing, marketing campaigns, and project management.
| Marketing Account Executive | Marketing Lead | |
| Yearly salary | $52,986 | $104,664 |
| Hourly rate | $25.47 | $50.32 |
| Growth rate | 10% | 10% |
| Number of jobs | 188,195 | 92,987 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 72% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Marketing account executives manage and develop marketing campaigns in promoting services and products. They work with other employees in market research, distribution, sales, advertising, and sales. They connect the financial service company or advertising agency and the existing client. They have to handle the daily affairs of the organization. They see to it that customers are satisfied with the products or services they received. As a marketing account executive, you are expected to bring in more clients into the company to improve corporate revenue.
A marketing lead is an individual who is responsible for overseeing a team of marketing specialists to help a company achieve its marketing goals. Marketing leads are required to create and manage marketing plans so that they can deliver marketing campaigns on time and escalate issues that may prevent prompt delivery. They can incorporate a mix of different strategies in campaigns such as digital publishing, templates, and training. Marketing leads must work closely with account managers and sales engineers so that they can empower them to effectively position the company's products differently from their competitors.
Marketing account executives and marketing leads have different pay scales, as shown below.
| Marketing Account Executive | Marketing Lead | |
| Average salary | $52,986 | $104,664 |
| Salary range | Between $36,000 And $75,000 | Between $74,000 And $146,000 |
| Highest paying City | Reston, VA | San Francisco, CA |
| Highest paying state | Virginia | California |
| Best paying company | Meta | |
| Best paying industry | Finance | Technology |
There are a few differences between a marketing account executive and a marketing lead in terms of educational background:
| Marketing Account Executive | Marketing Lead | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 72% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing account executives' and marketing leads' demographics:
| Marketing Account Executive | Marketing Lead | |
| Average age | 39 | 39 |
| Gender ratio | Male, 45.1% Female, 54.9% | Male, 50.8% Female, 49.2% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |