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The differences between marketing account executives and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing account executive and a marketing manager. Additionally, a marketing manager has an average salary of $104,550, which is higher than the $52,986 average annual salary of a marketing account executive.
The top three skills for a marketing account executive include digital marketing, c-level and CRM. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.
| Marketing Account Executive | Marketing Manager | |
| Yearly salary | $52,986 | $104,550 |
| Hourly rate | $25.47 | $50.26 |
| Growth rate | 10% | 10% |
| Number of jobs | 188,195 | 89,627 |
| Job satisfaction | - | 3 |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Marketing account executives manage and develop marketing campaigns in promoting services and products. They work with other employees in market research, distribution, sales, advertising, and sales. They connect the financial service company or advertising agency and the existing client. They have to handle the daily affairs of the organization. They see to it that customers are satisfied with the products or services they received. As a marketing account executive, you are expected to bring in more clients into the company to improve corporate revenue.
Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.
Marketing account executives and marketing managers have different pay scales, as shown below.
| Marketing Account Executive | Marketing Manager | |
| Average salary | $52,986 | $104,550 |
| Salary range | Between $36,000 And $75,000 | Between $71,000 And $153,000 |
| Highest paying City | Reston, VA | Menlo Park, CA |
| Highest paying state | Virginia | California |
| Best paying company | Meta | |
| Best paying industry | Finance | Technology |
There are a few differences between a marketing account executive and a marketing manager in terms of educational background:
| Marketing Account Executive | Marketing Manager | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing account executives' and marketing managers' demographics:
| Marketing Account Executive | Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 45.1% Female, 54.9% | Male, 44.4% Female, 55.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |