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Marketing account executive vs marketing supervisor

The differences between marketing account executives and marketing supervisors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing account executive and a marketing supervisor. Additionally, a marketing supervisor has an average salary of $64,304, which is higher than the $52,986 average annual salary of a marketing account executive.

The top three skills for a marketing account executive include digital marketing, c-level and CRM. The most important skills for a marketing supervisor are customer satisfaction, direct reports, and customer service.

Marketing account executive vs marketing supervisor overview

Marketing Account ExecutiveMarketing Supervisor
Yearly salary$52,986$64,304
Hourly rate$25.47$30.92
Growth rate10%10%
Number of jobs188,19574,956
Job satisfaction--
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 71%
Average age3939
Years of experience1010

What does a marketing account executive do?

Marketing account executives manage and develop marketing campaigns in promoting services and products. They work with other employees in market research, distribution, sales, advertising, and sales. They connect the financial service company or advertising agency and the existing client. They have to handle the daily affairs of the organization. They see to it that customers are satisfied with the products or services they received. As a marketing account executive, you are expected to bring in more clients into the company to improve corporate revenue.

What does a marketing supervisor do?

Marketing Supervisors oversee the performance of employees in the marketing department. They ensure that the employees in the department adhere to company standards, policies, and guidelines. They create marketing campaigns, cascade these campaigns' mechanics to employees, and manage the follow-through. They also delegate tasks to their team members to ensure the achievement of the marketing goals. Marketing Supervisors should be creative, personable, and strategic. They should understand the company's context, market positioning, and branding to create campaigns that are in line with the company's identity.

Marketing account executive vs marketing supervisor salary

Marketing account executives and marketing supervisors have different pay scales, as shown below.

Marketing Account ExecutiveMarketing Supervisor
Average salary$52,986$64,304
Salary rangeBetween $36,000 And $75,000Between $45,000 And $90,000
Highest paying CityReston, VADix Hills, NY
Highest paying stateVirginiaNew York
Best paying companyGoogleHalliburton
Best paying industryFinanceRetail

Differences between marketing account executive and marketing supervisor education

There are a few differences between a marketing account executive and a marketing supervisor in terms of educational background:

Marketing Account ExecutiveMarketing Supervisor
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 71%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Marketing account executive vs marketing supervisor demographics

Here are the differences between marketing account executives' and marketing supervisors' demographics:

Marketing Account ExecutiveMarketing Supervisor
Average age3939
Gender ratioMale, 45.1% Female, 54.9%Male, 43.5% Female, 56.5%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between marketing account executive and marketing supervisor duties and responsibilities

Marketing account executive example responsibilities.

  • Engage with the Facebook community and manage feedback and customer inquiries.
  • Create engaging content on Facebook and Instagram to inform potential leads about services, along with promoting clients businesses.
  • Set and achieve target sales goals by utilizing sales strategies and CRM tools such as cold calling and Pardot.
  • Create innovative marketing and business plans with SEO, SEM and social media strategies to define selling plan and campaign.
  • Create customized sales presentations including PowerPoint presentations, custom tailor brochures, and specialize demo presentations.
  • Recruit to develop and execute the CRM programs targeting consumers for Astra-Zeneca brands.
  • Show more

Marketing supervisor example responsibilities.

  • Utilize marketing/sales automation tools (salesforce.com, pardot.com) to help track, manage and properly distribute each individual lead.
  • Create effective and engaging website content through collaboration with stakeholders and search engine optimization (SEO).
  • Coordinate with other team leaders on large projects and SEM wide decisions.
  • Direct creative development for banner ads, SEM copy, and landing pages.
  • Assemble proposals, statement of qualifications, and PowerPoint presentations for various stages of submissions.
  • Identify, build and maintain all respective content areas of corporate websites and maximize SEO opportunities for brand's online presence.
  • Show more

Marketing account executive vs marketing supervisor skills

Common marketing account executive skills
  • Digital Marketing, 35%
  • C-Level, 11%
  • CRM, 6%
  • Customer Satisfaction, 5%
  • Lead Generation, 4%
  • Brand Awareness, 4%
Common marketing supervisor skills
  • Customer Satisfaction, 40%
  • Direct Reports, 31%
  • Customer Service, 7%
  • Digital Marketing, 3%
  • Payroll, 2%
  • Marketing Campaigns, 2%

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