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The differences between marketing account managers and marketing strategists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing account manager and a marketing strategist. Additionally, a marketing strategist has an average salary of $80,033, which is higher than the $67,983 average annual salary of a marketing account manager.
The top three skills for a marketing account manager include digital marketing, project management and email marketing. The most important skills for a marketing strategist are digital marketing, email marketing, and channel marketing.
| Marketing Account Manager | Marketing Strategist | |
| Yearly salary | $67,983 | $80,033 |
| Hourly rate | $32.68 | $38.48 |
| Growth rate | 10% | 10% |
| Number of jobs | 163,297 | 89,543 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 79% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A marketing account manager is the point of contact for both accounts and marketing companies. You are responsible for establishing contact with new accounts and maintaining strong relations with existing ones. This role typically requires you to perform a few tasks, including developing marketing plans and strategies to meet the account's needs, ensuring that the implementation of these strategies runs smoothly, and meeting with representatives to update them on the account's status. You may also be tasked to monitor budgets and revenue and explain to clients about cost factors.
The marketing strategist is an executive who works with the members of the marketing team to ensure the implementation of high-quality marketing strategies within a given time frame. Marketing strategists examine data to find out the best way to administer resources to increase revenue and profits. Their responsibilities include performing in-depth research to determine new market prospects and customers' preferences as well as forecasting market trends. Also, they set certain marketing goals that reflect the overall business goal together with developing and managing digital campaigns.
Marketing account managers and marketing strategists have different pay scales, as shown below.
| Marketing Account Manager | Marketing Strategist | |
| Average salary | $67,983 | $80,033 |
| Salary range | Between $50,000 And $91,000 | Between $53,000 And $119,000 |
| Highest paying City | San Francisco, CA | Harrisburg, PA |
| Highest paying state | Washington | Pennsylvania |
| Best paying company | American Tower | McKinsey & Company Inc |
| Best paying industry | Energy | Technology |
There are a few differences between a marketing account manager and a marketing strategist in terms of educational background:
| Marketing Account Manager | Marketing Strategist | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 79% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing account managers' and marketing strategists' demographics:
| Marketing Account Manager | Marketing Strategist | |
| Average age | 39 | 39 |
| Gender ratio | Male, 43.0% Female, 57.0% | Male, 47.3% Female, 52.7% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |