Marketing and sales associate vs marketing consultant

The differences between marketing and sales associates and marketing consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing and sales associate and a marketing consultant. Additionally, a marketing consultant has an average salary of $70,593, which is higher than the $45,665 average annual salary of a marketing and sales associate.

The top three skills for a marketing and sales associate include customer satisfaction, digital marketing and customer service. The most important skills for a marketing consultant are customer service, web content, and media sales.

Marketing and sales associate vs marketing consultant overview

	Marketing And Sales Associate	Marketing Consultant
Yearly salary	$45,665	$70,593
Hourly rate	$21.95	$33.94
Growth rate	19%	19%
Number of jobs	300,744	88,935
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 75%	Bachelor's Degree, 75%
Average age	37	37
Years of experience	6	6

What does a marketing and sales associate do?

A marketing and sales associate specializes in devising strategies to reach sales targets while building strong relationships with clients. Their responsibilities typically revolve around reaching out to clients through calls and correspondence, producing sales reports and forecasts, coordinating with various marketing personnel, and analyzing the current marketing trends and conditions to identify new opportunities. It is also essential to maintain records of all transactions and monitor the performance of marketing campaigns to be aware of areas that need improvement. Furthermore, it is vital to prioritize customer satisfaction and brand awareness, all while adhering to the company's policies and regulations.

What does a marketing consultant do?

A marketing consultant is responsible for utilizing their extensive retail expertise to develop strategies on how to strengthen client base and achieve better sales. Furthermore, a marketing consultant must perform research and analysis to determine opportunities for financial gains, devise plans to improve client satisfaction, assess the competition, look out for any risks, and develop its brand and image. They should also ensure that all steps taken adhere to the policies and regulations of the organization.

Marketing and sales associate vs marketing consultant salary

Marketing and sales associates and marketing consultants have different pay scales, as shown below.

	Marketing And Sales Associate	Marketing Consultant
Average salary	$45,665	$70,593
Salary range	Between $30,000 And $69,000	Between $44,000 And $112,000
Highest paying City	Washington, DC	Wilmington, DE
Highest paying state	Washington	Delaware
Best paying company	McKinsey & Company Inc	Meta
Best paying industry	Technology	Technology

Differences between marketing and sales associate and marketing consultant education

There are a few differences between a marketing and sales associate and a marketing consultant in terms of educational background:

	Marketing And Sales Associate	Marketing Consultant
Most common degree	Bachelor's Degree, 75%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Marketing and sales associate vs marketing consultant demographics

Here are the differences between marketing and sales associates' and marketing consultants' demographics:

	Marketing And Sales Associate	Marketing Consultant
Average age	37	37
Gender ratio	Male, 45.6% Female, 54.4%	Male, 46.0% Female, 54.0%
Race ratio	Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 11.1% White, 66.4% American Indian and Alaska Native, 0.1%	Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.8% White, 65.9% American Indian and Alaska Native, 0.1%
LGBT Percentage	10%	10%

Differences between marketing and sales associate and marketing consultant duties and responsibilities

Marketing and sales associate example responsibilities.

Manage online communication networks (Facebook, website) and build database by ____ consumers.
Manage and confirm incoming purchase orders from customers and create corresponding invoices for each purchase order using QuickBooks.
Execute set-ups for store windows, mannequins and general displays, by season, for a large volume store.
Develop PowerPoint presentations for VP and consultants.
Redesign and improve social media marketing practices for store through Facebook advertisement and creative posts.
Create and maintain a database for tracking and maintaining patients' Medicare eligibility for ambulance transport.

Marketing consultant example responsibilities.

Contact inbound leads using HubSpot.
Design, deploy and manage end-to-end marketing automate solutions (Pardot and Hubspot).
Work with a B2C transportation provider to manage the day-to-day tasks for web advertising campaigns.
Set and achieve target sales goals by utilizing sales strategies and CRM tools such as cold calling and Pardot.
Lead an international team of marketing professionals and graphic designers in a complete rebranding of client's website and marketing materials.
Manage online affiliate marketing tactics utilizing blogs and PPC campaigns

Marketing and sales associate vs marketing consultant skills

Common marketing and sales associate skills

Customer Satisfaction, 21%
Digital Marketing, 15%
Customer Service, 7%
Brand Management, 6%
ROI, 5%
Facebook, 3%

Common marketing consultant skills

Customer Service, 12%
Web Content, 10%
Media Sales, 10%
Digital Marketing, 8%
Marketing Campaigns, 6%
Salesforce Marketing Cloud, 4%

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Marketing And Sales Associate
Marketing And Sales Associate vs Marketing Consultant

Updated January 8, 2025

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