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The differences between marketing and sales associates and marketing specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing and sales associate and a marketing specialist. Additionally, a marketing specialist has an average salary of $54,942, which is higher than the $45,665 average annual salary of a marketing and sales associate.
The top three skills for a marketing and sales associate include customer satisfaction, digital marketing and customer service. The most important skills for a marketing specialist are digital marketing, marketing campaigns, and project management.
| Marketing And Sales Associate | Marketing Specialist | |
| Yearly salary | $45,665 | $54,942 |
| Hourly rate | $21.95 | $26.41 |
| Growth rate | 19% | 19% |
| Number of jobs | 300,744 | 87,145 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 78% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A marketing and sales associate specializes in devising strategies to reach sales targets while building strong relationships with clients. Their responsibilities typically revolve around reaching out to clients through calls and correspondence, producing sales reports and forecasts, coordinating with various marketing personnel, and analyzing the current marketing trends and conditions to identify new opportunities. It is also essential to maintain records of all transactions and monitor the performance of marketing campaigns to be aware of areas that need improvement. Furthermore, it is vital to prioritize customer satisfaction and brand awareness, all while adhering to the company's policies and regulations.
A marketing specialist's primary responsibility revolves around conducting thorough market research and analysis to acquire extensive knowledge and understanding of a brand and how it will work in the consumer market. They must determine and come up with strategies and utilize this to develop various programs or campaigns that would be vital in bringing more awareness to the brand, thus boosting sales and improving client base. Furthermore, a marketing specialist must also use their expertise to figure out new opportunities and trends that will work for the company.
Marketing and sales associates and marketing specialists have different pay scales, as shown below.
| Marketing And Sales Associate | Marketing Specialist | |
| Average salary | $45,665 | $54,942 |
| Salary range | Between $30,000 And $69,000 | Between $36,000 And $82,000 |
| Highest paying City | Washington, DC | Seattle, WA |
| Highest paying state | Washington | Washington |
| Best paying company | McKinsey & Company Inc | |
| Best paying industry | Technology | Technology |
There are a few differences between a marketing and sales associate and a marketing specialist in terms of educational background:
| Marketing And Sales Associate | Marketing Specialist | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing and sales associates' and marketing specialists' demographics:
| Marketing And Sales Associate | Marketing Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 45.6% Female, 54.4% | Male, 35.5% Female, 64.5% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 11.1% White, 66.4% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 11.2% White, 65.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |