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The differences between marketing manager/project managers and sales managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a marketing manager/project manager, becoming a sales manager takes usually requires 6-8 years. Additionally, a marketing manager/project manager has an average salary of $78,368, which is higher than the $73,952 average annual salary of a sales manager.
The top three skills for a marketing manager/project manager include project management, digital marketing and marketing campaigns. The most important skills for a sales manager are product knowledge, customer satisfaction, and sales performance.
| Marketing Manager/Project Manager | Sales Manager | |
| Yearly salary | $78,368 | $73,952 |
| Hourly rate | $37.68 | $35.55 |
| Growth rate | 10% | 5% |
| Number of jobs | 187,949 | 119,066 |
| Job satisfaction | - | 5 |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 63% |
| Average age | 39 | 46 |
| Years of experience | 10 | 8 |
A marketing manager/project manager oversees a company's marketing programs and projects, aiming to attract more customers and increase the brand value of a business, product, or service. They primarily perform market research and assessments to identify marketing trends and opportunities, gather and analyze data to generate business leads, study the consumer and competitors in the industry, and identify the weaknesses and strengths of existing marketing projects, utilizing information to enhance operations. Additionally, a marketing manager/project manager leads operations and empowers staff while implementing company policies and industry standards.
Sales managers are responsible for leading the organization's sales team. They oversee the progress and performance of the whole team, set area assignments to team members, and set weekly or monthly quotas. Sales managers oversee training team members during onboarding and providing further coaching to help them achieve their goals. They manage the challenges that team members may meet and help mitigate any problems that come along the way. Sales managers also set the strategic direction of the sales team and follow through by ensuring that the team's activities are in line with the goals.
Marketing manager/project managers and sales managers have different pay scales, as shown below.
| Marketing Manager/Project Manager | Sales Manager | |
| Average salary | $78,368 | $73,952 |
| Salary range | Between $56,000 And $109,000 | Between $42,000 And $129,000 |
| Highest paying City | Carson City, NV | Jersey City, NJ |
| Highest paying state | Nevada | New Jersey |
| Best paying company | Meta | Capgemini |
| Best paying industry | Technology | - |
There are a few differences between a marketing manager/project manager and a sales manager in terms of educational background:
| Marketing Manager/Project Manager | Sales Manager | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 63% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Southern California |
Here are the differences between marketing manager/project managers' and sales managers' demographics:
| Marketing Manager/Project Manager | Sales Manager | |
| Average age | 39 | 46 |
| Gender ratio | Male, 38.1% Female, 61.9% | Male, 68.7% Female, 31.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 7% |