Marketing planner vs marketing consultant

The differences between marketing planners and marketing consultants can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a marketing planner, becoming a marketing consultant takes usually requires 4-6 years. Additionally, a marketing consultant has an average salary of $70,593, which is higher than the $62,684 average annual salary of a marketing planner.

The top three skills for a marketing planner include integrated marketing, digital marketing and marketing campaigns. The most important skills for a marketing consultant are customer service, web content, and media sales.

Marketing planner vs marketing consultant overview

	Marketing Planner	Marketing Consultant
Yearly salary	$62,684	$70,593
Hourly rate	$30.14	$33.94
Growth rate	10%	19%
Number of jobs	91,299	88,935
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 81%	Bachelor's Degree, 75%
Average age	39	37
Years of experience	10	6

Marketing planner vs marketing consultant salary

Marketing planners and marketing consultants have different pay scales, as shown below.

	Marketing Planner	Marketing Consultant
Average salary	$62,684	$70,593
Salary range	Between $45,000 And $87,000	Between $44,000 And $112,000
Highest paying City	-	Wilmington, DE
Highest paying state	-	Delaware
Best paying company	-	Meta
Best paying industry	-	Technology

Differences between marketing planner and marketing consultant education

There are a few differences between a marketing planner and a marketing consultant in terms of educational background:

	Marketing Planner	Marketing Consultant
Most common degree	Bachelor's Degree, 81%	Bachelor's Degree, 75%
Most common major	Marketing	Business
Most common college	University of Georgia	University of Georgia

Marketing planner vs marketing consultant demographics

Here are the differences between marketing planners' and marketing consultants' demographics:

	Marketing Planner	Marketing Consultant
Average age	39	37
Gender ratio	Male, 31.0% Female, 69.0%	Male, 46.0% Female, 54.0%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.8% White, 65.9% American Indian and Alaska Native, 0.1%
LGBT Percentage	10%	10%

Differences between marketing planner and marketing consultant duties and responsibilities

Marketing planner example responsibilities.

Manage budgets and evaluate the performance of the marketing activities to ensure financial goals and ROI are achieved.
Manage YouTube and assist with other social channels including Houzz.
Work with digital, social, and SEO leads on syndication and optimization of assets.
Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
Assist in direct marketing content creation through graphic design and copywriting.
Provide copywriting, design, and project management for client online business applications and web sites.

Marketing consultant example responsibilities.

Contact inbound leads using HubSpot.
Design, deploy and manage end-to-end marketing automate solutions (Pardot and Hubspot).
Work with a B2C transportation provider to manage the day-to-day tasks for web advertising campaigns.
Set and achieve target sales goals by utilizing sales strategies and CRM tools such as cold calling and Pardot.
Lead an international team of marketing professionals and graphic designers in a complete rebranding of client's website and marketing materials.
Manage online affiliate marketing tactics utilizing blogs and PPC campaigns

Marketing planner vs marketing consultant skills

Common marketing planner skills

Integrated Marketing, 21%
Digital Marketing, 8%
Marketing Campaigns, 8%
Creative Briefs, 6%
ROI, 6%
Sales Strategies, 5%

Common marketing consultant skills

Customer Service, 12%
Web Content, 10%
Media Sales, 10%
Digital Marketing, 8%
Marketing Campaigns, 6%
Salesforce Marketing Cloud, 4%

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Marketing Planner
Marketing Planner vs Marketing Consultant

Updated January 8, 2025

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