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The differences between marketing product coordinators and marketing specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing product coordinator and a marketing specialist. Additionally, a marketing specialist has an average salary of $54,942, which is higher than the $50,873 average annual salary of a marketing product coordinator.
The top three skills for a marketing product coordinator include digital marketing, product development and email marketing. The most important skills for a marketing specialist are digital marketing, marketing campaigns, and project management.
| Marketing Product Coordinator | Marketing Specialist | |
| Yearly salary | $50,873 | $54,942 |
| Hourly rate | $24.46 | $26.41 |
| Growth rate | 19% | 19% |
| Number of jobs | 133,980 | 87,145 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 78% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A marketing product coordinator supports and coordinates the marketing department's initiatives. A marketing product coordinator's duties are conducting market research to determine customer trends and preferences, setting up tracking systems for online marketing activities, designing and implementing marketing activities, and ensuring products get to the market and to the right customers. They may also be required to analyze sales data, prepare forecasts, track progress with marketing managers and marketing specialists, and collaborate with the design department to produce promotional materials.
A marketing specialist's primary responsibility revolves around conducting thorough market research and analysis to acquire extensive knowledge and understanding of a brand and how it will work in the consumer market. They must determine and come up with strategies and utilize this to develop various programs or campaigns that would be vital in bringing more awareness to the brand, thus boosting sales and improving client base. Furthermore, a marketing specialist must also use their expertise to figure out new opportunities and trends that will work for the company.
Marketing product coordinators and marketing specialists have different pay scales, as shown below.
| Marketing Product Coordinator | Marketing Specialist | |
| Average salary | $50,873 | $54,942 |
| Salary range | Between $30,000 And $84,000 | Between $36,000 And $82,000 |
| Highest paying City | - | Seattle, WA |
| Highest paying state | - | Washington |
| Best paying company | - | |
| Best paying industry | - | Technology |
There are a few differences between a marketing product coordinator and a marketing specialist in terms of educational background:
| Marketing Product Coordinator | Marketing Specialist | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing product coordinators' and marketing specialists' demographics:
| Marketing Product Coordinator | Marketing Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 28.9% Female, 71.1% | Male, 35.5% Female, 64.5% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.2% Asian, 11.7% White, 65.9% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 11.2% White, 65.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |