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The differences between marketing program specialists and marketing consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing program specialist and a marketing consultant. Additionally, a marketing consultant has an average salary of $70,593, which is higher than the $59,974 average annual salary of a marketing program specialist.
The top three skills for a marketing program specialist include channel marketing, digital marketing and project management. The most important skills for a marketing consultant are customer service, web content, and media sales.
| Marketing Program Specialist | Marketing Consultant | |
| Yearly salary | $59,974 | $70,593 |
| Hourly rate | $28.83 | $33.94 |
| Growth rate | 19% | 19% |
| Number of jobs | 139,910 | 88,935 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 75% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
Marketing program specialists are marketing professionals who manage a set of activities that help an organization achieve its marketing objectives. These specialists must demonstrate effective leadership and project management skills while assisting brand managers to ensure that brand campaigns and programs are executed in a timely manner. They are required to manage cold calls and email campaigns in the promotions of marketing events so that they can increase their sales pipeline. Marketing program specialists must also conduct training for external vendors and internal employees on how to use the customer relationship management (CRM) application.
A marketing consultant is responsible for utilizing their extensive retail expertise to develop strategies on how to strengthen client base and achieve better sales. Furthermore, a marketing consultant must perform research and analysis to determine opportunities for financial gains, devise plans to improve client satisfaction, assess the competition, look out for any risks, and develop its brand and image. They should also ensure that all steps taken adhere to the policies and regulations of the organization.
Marketing program specialists and marketing consultants have different pay scales, as shown below.
| Marketing Program Specialist | Marketing Consultant | |
| Average salary | $59,974 | $70,593 |
| Salary range | Between $40,000 And $89,000 | Between $44,000 And $112,000 |
| Highest paying City | Bellevue, WA | Wilmington, DE |
| Highest paying state | Washington | Delaware |
| Best paying company | Meta | |
| Best paying industry | Manufacturing | Technology |
There are a few differences between a marketing program specialist and a marketing consultant in terms of educational background:
| Marketing Program Specialist | Marketing Consultant | |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing program specialists' and marketing consultants' demographics:
| Marketing Program Specialist | Marketing Consultant | |
| Average age | 37 | 37 |
| Gender ratio | Male, 24.2% Female, 75.8% | Male, 46.0% Female, 54.0% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 10.1% White, 67.3% American Indian and Alaska Native, 0.1% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.8% White, 65.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |