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The differences between marketing program specialists and marketing coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing program specialist and a marketing coordinator. Additionally, a marketing program specialist has an average salary of $59,974, which is higher than the $48,326 average annual salary of a marketing coordinator.
The top three skills for a marketing program specialist include channel marketing, digital marketing and project management. The most important skills for a marketing coordinator are digital marketing, customer service, and marketing campaigns.
| Marketing Program Specialist | Marketing Coordinator | |
| Yearly salary | $59,974 | $48,326 |
| Hourly rate | $28.83 | $23.23 |
| Growth rate | 19% | 19% |
| Number of jobs | 139,910 | 91,281 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 80% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
Marketing program specialists are marketing professionals who manage a set of activities that help an organization achieve its marketing objectives. These specialists must demonstrate effective leadership and project management skills while assisting brand managers to ensure that brand campaigns and programs are executed in a timely manner. They are required to manage cold calls and email campaigns in the promotions of marketing events so that they can increase their sales pipeline. Marketing program specialists must also conduct training for external vendors and internal employees on how to use the customer relationship management (CRM) application.
A marketing coordinator supports the marketing department on deciding strategies and business efforts to develop the brand image and boost customer satisfaction. Marketing coordinators' duties include assisting in advertising campaigns, scheduling promotional events, monitoring sales status, researching current market trends, maintaining a record of existing and potential clients, and contributing ideas to improve the brand's profitability. A marketing coordinator must have excellent critical thinking and writing skills to help with the creation of social media advertisements and marketing content. It also requires impressive time-management and multi-tasking skills, especially on meeting deadlines and making adjustments on the initial plans as needed.
Marketing program specialists and marketing coordinators have different pay scales, as shown below.
| Marketing Program Specialist | Marketing Coordinator | |
| Average salary | $59,974 | $48,326 |
| Salary range | Between $40,000 And $89,000 | Between $34,000 And $67,000 |
| Highest paying City | Bellevue, WA | New York, NY |
| Highest paying state | Washington | New Jersey |
| Best paying company | Keller Williams Capital Properties | |
| Best paying industry | Manufacturing | Technology |
There are a few differences between a marketing program specialist and a marketing coordinator in terms of educational background:
| Marketing Program Specialist | Marketing Coordinator | |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 80% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing program specialists' and marketing coordinators' demographics:
| Marketing Program Specialist | Marketing Coordinator | |
| Average age | 37 | 37 |
| Gender ratio | Male, 24.2% Female, 75.8% | Male, 27.4% Female, 72.6% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 10.1% White, 67.3% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 10.1% White, 67.2% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |