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The differences between marketing representatives and business development representatives can be seen in a few details. Each job has different responsibilities and duties. Additionally, a marketing representative has an average salary of $47,376, which is higher than the $47,240 average annual salary of a business development representative.
The top three skills for a marketing representative include product knowledge, customer service and sales presentations. The most important skills for a business development representative are business development, work ethic, and customer service.
| Marketing Representative | Business Development Representative | |
| Yearly salary | $47,376 | $47,240 |
| Hourly rate | $22.78 | $22.71 |
| Growth rate | 19% | 4% |
| Number of jobs | 217,886 | 269,704 |
| Job satisfaction | - | 5 |
| Most common degree | Bachelor's Degree, 68% | Bachelor's Degree, 70% |
| Average age | 37 | 44 |
| Years of experience | 6 | - |
A marketing representative's responsibilities will vary on the line of work or industry. However, it is the role of a marketing representative to engage with clients and secure sales by promoting, demonstrating, and even advertising products or services. Furthermore, they must devise marketing strategies, conduct research and analysis through surveys and polls, lookout for new opportunities and trends, and coordinate with advertisers. One must have extensive knowledge about the product as well as communication skills, being that building rapport will be very useful in accomplishing every task.
A business development representative's role is to find new business and client opportunities through market research and networking. They are primarily responsible for participating in creating strategies to enhance client relations, improve sales, and reach out to potential clients through calls, correspondence, and meetings. Moreover, it is also their responsibility to perform follow-up calls, offer recommendations, and even build rapport to strengthen client base. As a representative, it is essential to coordinate with managers and supervisors and adhere to policies and regulations.
Marketing representatives and business development representatives have different pay scales, as shown below.
| Marketing Representative | Business Development Representative | |
| Average salary | $47,376 | $47,240 |
| Salary range | Between $28,000 And $77,000 | Between $26,000 And $82,000 |
| Highest paying City | New York, NY | San Francisco, CA |
| Highest paying state | Washington | Alaska |
| Best paying company | Amazon | Wipro Limited |
| Best paying industry | Finance | Manufacturing |
There are a few differences between a marketing representative and a business development representative in terms of educational background:
| Marketing Representative | Business Development Representative | |
| Most common degree | Bachelor's Degree, 68% | Bachelor's Degree, 70% |
| Most common major | Business | Business |
| Most common college | University of Georgia | Stanford University |
Here are the differences between marketing representatives' and business development representatives' demographics:
| Marketing Representative | Business Development Representative | |
| Average age | 37 | 44 |
| Gender ratio | Male, 46.7% Female, 53.3% | Male, 50.9% Female, 49.1% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 9.6% White, 67.5% American Indian and Alaska Native, 0.1% | Black or African American, 6.8% Unknown, 4.1% Hispanic or Latino, 16.3% Asian, 5.6% White, 66.9% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 10% | 5% |