Marketing representative vs customer sales representative

The differences between marketing representatives and customer sales representatives can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a marketing representative, becoming a customer sales representative takes usually requires 6-12 months. Additionally, a marketing representative has an average salary of $47,376, which is higher than the $38,744 average annual salary of a customer sales representative.

The top three skills for a marketing representative include product knowledge, customer service and sales presentations. The most important skills for a customer sales representative are customer service, product knowledge, and customer sales.

Marketing representative vs customer sales representative overview

	Marketing Representative	Customer Sales Representative
Yearly salary	$47,376	$38,744
Hourly rate	$22.78	$18.63
Growth rate	19%	-4%
Number of jobs	217,886	303,801
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 68%	Bachelor's Degree, 37%
Average age	37	40
Years of experience	6	12

What does a marketing representative do?

A marketing representative's responsibilities will vary on the line of work or industry. However, it is the role of a marketing representative to engage with clients and secure sales by promoting, demonstrating, and even advertising products or services. Furthermore, they must devise marketing strategies, conduct research and analysis through surveys and polls, lookout for new opportunities and trends, and coordinate with advertisers. One must have extensive knowledge about the product as well as communication skills, being that building rapport will be very useful in accomplishing every task.

What does a customer sales representative do?

The primary role of customer service representatives is to help customers with questions and complaints. It is also their duties and responsibilities to provide customers with information about services and products, take and process orders, and process returns and modifications. They also store records of customer transactions and interactions and provide feedback on customer service efficacy. Customer service representatives must also ensure that they can give customer satisfaction and offer the best professional support.

Marketing representative vs customer sales representative salary

Marketing representatives and customer sales representatives have different pay scales, as shown below.

	Marketing Representative	Customer Sales Representative
Average salary	$47,376	$38,744
Salary range	Between $28,000 And $77,000	Between $27,000 And $54,000
Highest paying City	New York, NY	Santa Rosa, CA
Highest paying state	Washington	Hawaii
Best paying company	Amazon	Merck
Best paying industry	Finance	Finance

Differences between marketing representative and customer sales representative education

There are a few differences between a marketing representative and a customer sales representative in terms of educational background:

	Marketing Representative	Customer Sales Representative
Most common degree	Bachelor's Degree, 68%	Bachelor's Degree, 37%
Most common major	Business	Business
Most common college	University of Georgia	-

Marketing representative vs customer sales representative demographics

Here are the differences between marketing representatives' and customer sales representatives' demographics:

	Marketing Representative	Customer Sales Representative
Average age	37	40
Gender ratio	Male, 46.7% Female, 53.3%	Male, 44.9% Female, 55.1%
Race ratio	Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 9.6% White, 67.5% American Indian and Alaska Native, 0.1%	Black or African American, 10.6% Unknown, 5.4% Hispanic or Latino, 24.4% Asian, 6.8% White, 52.1% American Indian and Alaska Native, 0.7%
LGBT Percentage	10%	7%

Differences between marketing representative and customer sales representative duties and responsibilities

Marketing representative example responsibilities.

Manage the overall voice/presence on Facebook and provide content into social applications as needed.
Achieve real growth successes employing attentive needs base services and business development campaigns utilizing amass network of legal and healthcare professionals.
Post creative and strategic posts regularly to the company's Facebook and Instagram pages.
Create PowerPoint presentations of the performed market research about the consumer electronics industry and the imminent competition.
Review payroll entries for accuracy and resolve issues if need.
Perform layout of classify section in InDesign each month and assist editorial department with proofing.

Customer sales representative example responsibilities.

Manage call center productivity levels by maintaining CSR schedule adherence.
Help customers if internet are running slow, if phone are not working, and also help to troubleshoot with them.
Practice good housekeeping methods and overall cleanliness.
Maintain cleanliness and organization of inventory within the assigned department.
Require to troubleshoot products and instruct customers on their proper use/warranty/options.
Work closely with sales director on scheduling, motivation of representations and setting up promotional events.

Marketing representative vs customer sales representative skills

Common marketing representative skills

Product Knowledge, 19%
Customer Service, 14%
Sales Presentations, 5%
Life Insurance, 4%
PowerPoint, 4%
Business Development, 4%

Common customer sales representative skills

Customer Service, 19%
Product Knowledge, 13%
Customer Sales, 9%
Cleanliness, 8%
Excellent Interpersonal, 6%
Social Media Marketing, 5%

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Business and Financial Industry
Marketing Representative
Marketing Representative vs Customer Sales Representative

Updated January 8, 2025

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