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The differences between marketing representatives and field representatives can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a marketing representative, becoming a field representative takes usually requires 2-4 years. Additionally, a marketing representative has an average salary of $47,376, which is higher than the $43,321 average annual salary of a field representative.
The top three skills for a marketing representative include product knowledge, customer service and sales presentations. The most important skills for a field representative are PET, patients, and customer service.
| Marketing Representative | Field Representative | |
| Yearly salary | $47,376 | $43,321 |
| Hourly rate | $22.78 | $20.83 |
| Growth rate | 19% | 4% |
| Number of jobs | 217,886 | 181,538 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 68% | Bachelor's Degree, 59% |
| Average age | 37 | 47 |
| Years of experience | 6 | 4 |
A marketing representative's responsibilities will vary on the line of work or industry. However, it is the role of a marketing representative to engage with clients and secure sales by promoting, demonstrating, and even advertising products or services. Furthermore, they must devise marketing strategies, conduct research and analysis through surveys and polls, lookout for new opportunities and trends, and coordinate with advertisers. One must have extensive knowledge about the product as well as communication skills, being that building rapport will be very useful in accomplishing every task.
The primary role of field marketing representatives is to drive brand awareness through face-to-face customer interaction. They are the liaisons between sellers and buyers, providing vital information on products and services. To drive sales, they typically promote human relations via communication and distribution of marketing collateral. They design, implement, and execute field marketing campaigns. Other responsibilities of a field marketing representative include negotiating with retailers, promoting business expansion opportunities to merchants and retailers, and attending relevant trade events.
Marketing representatives and field representatives have different pay scales, as shown below.
| Marketing Representative | Field Representative | |
| Average salary | $47,376 | $43,321 |
| Salary range | Between $28,000 And $77,000 | Between $26,000 And $71,000 |
| Highest paying City | New York, NY | Camden, NJ |
| Highest paying state | Washington | New Jersey |
| Best paying company | Amazon | Bayer |
| Best paying industry | Finance | Government |
There are a few differences between a marketing representative and a field representative in terms of educational background:
| Marketing Representative | Field Representative | |
| Most common degree | Bachelor's Degree, 68% | Bachelor's Degree, 59% |
| Most common major | Business | Business |
| Most common college | University of Georgia | SUNY College of Technology at Alfred |
Here are the differences between marketing representatives' and field representatives' demographics:
| Marketing Representative | Field Representative | |
| Average age | 37 | 47 |
| Gender ratio | Male, 46.7% Female, 53.3% | Male, 62.1% Female, 37.9% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 9.6% White, 67.5% American Indian and Alaska Native, 0.1% | Black or African American, 3.8% Unknown, 3.7% Hispanic or Latino, 13.9% Asian, 5.1% White, 73.2% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 6% |