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Marketing representative vs inside sales representative

The differences between marketing representatives and inside sales representatives can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a marketing representative, becoming an inside sales representative takes usually requires 2-4 years. Additionally, a marketing representative has an average salary of $47,376, which is higher than the $44,413 average annual salary of an inside sales representative.

The top three skills for a marketing representative include product knowledge, customer service and sales presentations. The most important skills for an inside sales representative are customer service, CRM, and outbound calls.

Marketing representative vs inside sales representative overview

Marketing RepresentativeInside Sales Representative
Yearly salary$47,376$44,413
Hourly rate$22.78$21.35
Growth rate19%4%
Number of jobs217,886244,168
Job satisfaction--
Most common degreeBachelor's Degree, 68%Bachelor's Degree, 66%
Average age3747
Years of experience64

What does a marketing representative do?

A marketing representative's responsibilities will vary on the line of work or industry. However, it is the role of a marketing representative to engage with clients and secure sales by promoting, demonstrating, and even advertising products or services. Furthermore, they must devise marketing strategies, conduct research and analysis through surveys and polls, lookout for new opportunities and trends, and coordinate with advertisers. One must have extensive knowledge about the product as well as communication skills, being that building rapport will be very useful in accomplishing every task.

What does an inside sales representative do?

An inside sales representative is responsible for selling services and products to clients, driving the company's revenues and increase sales profitability. Duties of an inside sales representative include developing strategic sales pitches, responding to customer's inquiries and requests, offering promotional products and discounts, researching potential clients, creating sales reports, and managing customer's possible complaints. An inside sales representative also provides strategic solutions to share with the sales team to improve their sales performance. Inside sales representatives must have excellent communication and negotiation skills to deal with customers' needs.

Marketing representative vs inside sales representative salary

Marketing representatives and inside sales representatives have different pay scales, as shown below.

Marketing RepresentativeInside Sales Representative
Average salary$47,376$44,413
Salary rangeBetween $28,000 And $77,000Between $28,000 And $69,000
Highest paying CityNew York, NYSeattle, WA
Highest paying stateWashingtonWyoming
Best paying companyAmazonBerkshire Hathaway
Best paying industryFinanceTechnology

Differences between marketing representative and inside sales representative education

There are a few differences between a marketing representative and an inside sales representative in terms of educational background:

Marketing RepresentativeInside Sales Representative
Most common degreeBachelor's Degree, 68%Bachelor's Degree, 66%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaSUNY College of Technology at Alfred

Marketing representative vs inside sales representative demographics

Here are the differences between marketing representatives' and inside sales representatives' demographics:

Marketing RepresentativeInside Sales Representative
Average age3747
Gender ratioMale, 46.7% Female, 53.3%Male, 54.7% Female, 45.3%
Race ratioBlack or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 9.6% White, 67.5% American Indian and Alaska Native, 0.1%Black or African American, 3.8% Unknown, 3.7% Hispanic or Latino, 14.0% Asian, 5.1% White, 73.1% American Indian and Alaska Native, 0.2%
LGBT Percentage10%6%

Differences between marketing representative and inside sales representative duties and responsibilities

Marketing representative example responsibilities.

  • Manage the overall voice/presence on Facebook and provide content into social applications as needed.
  • Achieve real growth successes employing attentive needs base services and business development campaigns utilizing amass network of legal and healthcare professionals.
  • Post creative and strategic posts regularly to the company's Facebook and Instagram pages.
  • Create PowerPoint presentations of the performed market research about the consumer electronics industry and the imminent competition.
  • Review payroll entries for accuracy and resolve issues if need.
  • Perform layout of classify section in InDesign each month and assist editorial department with proofing.
  • Show more

Inside sales representative example responsibilities.

  • Coordinate commercial sales and manage projects with HVAC contractors for Georgia district.
  • Accomplish tasks in a timely manner.Skills UsedComputer, math, reading wiring schematics.
  • Generate leads through the use of Linkedin, firm websites and legal magazines.
  • Manage and develop a nationwide territory through cold calling utilizing LinkedIn?, DiscoverOrg.
  • Manage help desk support for company ERP system as well as employee hardware and software issues.
  • Manage a team of 15-25 ISE's through effective sales coaching, call monitoring and creating sales spiff programs.
  • Show more

Marketing representative vs inside sales representative skills

Common marketing representative skills
  • Product Knowledge, 19%
  • Customer Service, 14%
  • Sales Presentations, 5%
  • Life Insurance, 4%
  • PowerPoint, 4%
  • Business Development, 4%
Common inside sales representative skills
  • Customer Service, 22%
  • CRM, 6%
  • Outbound Calls, 5%
  • Product Knowledge, 4%
  • Work Ethic, 4%
  • Sales Process, 3%

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