Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between marketing representatives and marketing managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a marketing representative, becoming a marketing manager takes usually requires 8-10 years. Additionally, a marketing manager has an average salary of $104,550, which is higher than the $47,376 average annual salary of a marketing representative.
The top three skills for a marketing representative include product knowledge, customer service and sales presentations. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.
| Marketing Representative | Marketing Manager | |
| Yearly salary | $47,376 | $104,550 |
| Hourly rate | $22.78 | $50.26 |
| Growth rate | 19% | 10% |
| Number of jobs | 217,886 | 89,627 |
| Job satisfaction | - | 3 |
| Most common degree | Bachelor's Degree, 68% | Bachelor's Degree, 75% |
| Average age | 37 | 39 |
| Years of experience | 6 | 10 |
A marketing representative's responsibilities will vary on the line of work or industry. However, it is the role of a marketing representative to engage with clients and secure sales by promoting, demonstrating, and even advertising products or services. Furthermore, they must devise marketing strategies, conduct research and analysis through surveys and polls, lookout for new opportunities and trends, and coordinate with advertisers. One must have extensive knowledge about the product as well as communication skills, being that building rapport will be very useful in accomplishing every task.
Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.
Marketing representatives and marketing managers have different pay scales, as shown below.
| Marketing Representative | Marketing Manager | |
| Average salary | $47,376 | $104,550 |
| Salary range | Between $28,000 And $77,000 | Between $71,000 And $153,000 |
| Highest paying City | New York, NY | Menlo Park, CA |
| Highest paying state | Washington | California |
| Best paying company | Amazon | Meta |
| Best paying industry | Finance | Technology |
There are a few differences between a marketing representative and a marketing manager in terms of educational background:
| Marketing Representative | Marketing Manager | |
| Most common degree | Bachelor's Degree, 68% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing representatives' and marketing managers' demographics:
| Marketing Representative | Marketing Manager | |
| Average age | 37 | 39 |
| Gender ratio | Male, 46.7% Female, 53.3% | Male, 44.4% Female, 55.6% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 9.6% White, 67.5% American Indian and Alaska Native, 0.1% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |