Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between marketing & sales specialists and brand specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing & sales specialist and a brand specialist. Additionally, a brand specialist has an average salary of $57,729, which is higher than the $54,214 average annual salary of a marketing & sales specialist.
The top three skills for a marketing & sales specialist include customer service, digital marketing and ROI. The most important skills for a brand specialist are powerpoint, CRM, and customer satisfaction.
| Marketing & Sales Specialist | Brand Specialist | |
| Yearly salary | $54,214 | $57,729 |
| Hourly rate | $26.06 | $27.75 |
| Growth rate | 19% | 19% |
| Number of jobs | 209,292 | 69,687 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 67% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A marketing/sales specialist is responsible for analyzing the effectiveness of marketing campaigns and promotional strategies, evaluating market data trends to identify business opportunities for revenue resources and profitability. Marketing/sales specialists conduct surveys on various social media platforms and other communication mediums to determine consumer demands and public interests. They also coordinate with the senior management to develop efficient program management systems and execute deliverables with the highest customer satisfaction. A marketing/sales specialist meets with potential clients, negotiates contracts, and addresses their inquiries, concerns, and special requests.
A brand specialist is responsible for promoting the goods and services of an organization to various market platforms, identifying effective business strategies to increase brand awareness to the public. Brand specialists work closely with the marketing and sales team to develop sales pitches and techniques to grow revenues and profits for the brand. They also review digital content and visual promotions, ensuring that everything adheres to internal guidelines and state regulations. A brand specialist must have excellent communication and organizational skills, especially in coordinating with the clients for progress updates and brand sales reports.
Marketing & sales specialists and brand specialists have different pay scales, as shown below.
| Marketing & Sales Specialist | Brand Specialist | |
| Average salary | $54,214 | $57,729 |
| Salary range | Between $37,000 And $78,000 | Between $33,000 And $99,000 |
| Highest paying City | Renton, WA | New York, NY |
| Highest paying state | Washington | New Jersey |
| Best paying company | McKinsey & Company Inc | Square |
| Best paying industry | Telecommunication | - |
There are a few differences between a marketing & sales specialist and a brand specialist in terms of educational background:
| Marketing & Sales Specialist | Brand Specialist | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 67% |
| Most common major | Business | Business |
| Most common college | University of Georgia | - |
Here are the differences between marketing & sales specialists' and brand specialists' demographics:
| Marketing & Sales Specialist | Brand Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 43.7% Female, 56.3% | Male, 47.9% Female, 52.1% |
| Race ratio | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 10.8% White, 66.2% American Indian and Alaska Native, 0.1% | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.2% Asian, 10.5% White, 67.1% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |