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Marketing & sales specialist vs inside sales specialist

The differences between marketing & sales specialists and inside sales specialists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a marketing & sales specialist, becoming an inside sales specialist takes usually requires 2-4 years. Additionally, a marketing & sales specialist has an average salary of $54,214, which is higher than the $50,944 average annual salary of an inside sales specialist.

The top three skills for a marketing & sales specialist include customer service, digital marketing and ROI. The most important skills for an inside sales specialist are customer service, CRM, and sales process.

Marketing & sales specialist vs inside sales specialist overview

Marketing & Sales SpecialistInside Sales Specialist
Yearly salary$54,214$50,944
Hourly rate$26.06$24.49
Growth rate19%4%
Number of jobs209,292251,423
Job satisfaction--
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 69%
Average age3747
Years of experience64

What does a marketing & sales specialist do?

A marketing/sales specialist is responsible for analyzing the effectiveness of marketing campaigns and promotional strategies, evaluating market data trends to identify business opportunities for revenue resources and profitability. Marketing/sales specialists conduct surveys on various social media platforms and other communication mediums to determine consumer demands and public interests. They also coordinate with the senior management to develop efficient program management systems and execute deliverables with the highest customer satisfaction. A marketing/sales specialist meets with potential clients, negotiates contracts, and addresses their inquiries, concerns, and special requests.

What does an inside sales specialist do?

An inside sales specialist is primarily responsible for securing sales by reaching out to clients to sell products and services. They may communicate with customers through calls and correspondence or personally recommend products in a retail store setting. Moreover, they are also responsible for responding to inquiries or concerns, identifying the customers' needs, devising strategies to find sales opportunities, and discussing products to customers. An inside sales specialist is often required to meet sales goals and report to managers should there be any issues or problems.

Marketing & sales specialist vs inside sales specialist salary

Marketing & sales specialists and inside sales specialists have different pay scales, as shown below.

Marketing & Sales SpecialistInside Sales Specialist
Average salary$54,214$50,944
Salary rangeBetween $37,000 And $78,000Between $34,000 And $75,000
Highest paying CityRenton, WASeattle, WA
Highest paying stateWashingtonWashington
Best paying companyMcKinsey & Company IncKeller Williams Greater Seattle
Best paying industryTelecommunicationReal Estate

Differences between marketing & sales specialist and inside sales specialist education

There are a few differences between a marketing & sales specialist and an inside sales specialist in terms of educational background:

Marketing & Sales SpecialistInside Sales Specialist
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 69%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaSUNY College of Technology at Alfred

Marketing & sales specialist vs inside sales specialist demographics

Here are the differences between marketing & sales specialists' and inside sales specialists' demographics:

Marketing & Sales SpecialistInside Sales Specialist
Average age3747
Gender ratioMale, 43.7% Female, 56.3%Male, 52.0% Female, 48.0%
Race ratioBlack or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 10.8% White, 66.2% American Indian and Alaska Native, 0.1%Black or African American, 3.8% Unknown, 3.7% Hispanic or Latino, 13.9% Asian, 5.1% White, 73.2% American Indian and Alaska Native, 0.2%
LGBT Percentage10%6%

Differences between marketing & sales specialist and inside sales specialist duties and responsibilities

Marketing & sales specialist example responsibilities.

  • Perform weekly review and update of lead list against opportunities manage in Salesforce.com.
  • Monitor Facebook sites for prompt responses to postings.
  • Initiate SEO, SEM, plus make media and location choices.
  • Plan sales strategy by analyzing ROI for marketing, telemarketing, and lead generation.
  • Assist in all phases of PowerTrain divisions' sales effort such as budgeting, reporting, sales communication and CRM.
  • Provide data analysis in support of commercial operations CRM.
  • Show more

Inside sales specialist example responsibilities.

  • Manage individual sales activities by developing highly effective, communications focuse relationship with multiple sales channels.
  • Present presentations to potential clients through Microsoft PowerPoint.
  • Maintain and update assigned territory through SalesLogix CRM program.
  • Revise and update CRM database to ensure accurate customer information.
  • Operate as inside sales consultant, primarily in areas of customer relations, sales/service support, coordinating production and transportation scheduling
  • Call on corporate counsel, c-level executives and law firms to sell solutions with traditional litigation support.
  • Show more

Marketing & sales specialist vs inside sales specialist skills

Common marketing & sales specialist skills
  • Customer Service, 16%
  • Digital Marketing, 9%
  • ROI, 7%
  • Product Line, 5%
  • Brand Awareness, 5%
  • PowerPoint, 4%
Common inside sales specialist skills
  • Customer Service, 13%
  • CRM, 7%
  • Sales Process, 5%
  • Work Ethic, 5%
  • Product Knowledge, 5%
  • Outbound Calls, 4%

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