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The differences between marketing support specialists and content specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing support specialist and a content specialist. Additionally, a content specialist has an average salary of $66,018, which is higher than the $47,102 average annual salary of a marketing support specialist.
The top three skills for a marketing support specialist include powerpoint, digital marketing and CRM. The most important skills for a content specialist are customer service, digital marketing, and wordpress.
| Marketing Support Specialist | Content Specialist | |
| Yearly salary | $47,102 | $66,018 |
| Hourly rate | $22.65 | $31.74 |
| Growth rate | 19% | 19% |
| Number of jobs | 170,407 | 40,346 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 76% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
Marketing support specialists are experts who provide support and perform tasks related to marketing and promoting a company's products. These specialists are required to produce written and visual content that will be presented on flyers or other printed materials, as well as creating website content or online promotional materials. They must collaborate with other marketing professionals and sales staff so that they can shape the brand message for the company. Marketing support specialists must also distribute promotional materials to sales staff through email or upload them to a Cloud or other storage system.
A content specialist's role is to create strategies in developing captivating and engaging content to boost brand awareness and interest in a company. Their responsibilities revolve around conducting research and analysis of marketing conditions to identify new opportunities, keeping abreast of the latest trends, producing presentations and progress reports, and creating content through various mediums such as social media and print materials. Furthermore, it is essential to coordinate with managers and other content creators, all while adhering to the company's policies and standards.
Marketing support specialists and content specialists have different pay scales, as shown below.
| Marketing Support Specialist | Content Specialist | |
| Average salary | $47,102 | $66,018 |
| Salary range | Between $30,000 And $72,000 | Between $52,000 And $83,000 |
| Highest paying City | - | San Francisco, CA |
| Highest paying state | - | New Jersey |
| Best paying company | - | Meta |
| Best paying industry | - | Health Care |
There are a few differences between a marketing support specialist and a content specialist in terms of educational background:
| Marketing Support Specialist | Content Specialist | |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 76% |
| Most common major | Business | Communication |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing support specialists' and content specialists' demographics:
| Marketing Support Specialist | Content Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 32.9% Female, 67.1% | Male, 43.0% Female, 57.0% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 9.6% White, 67.6% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 11.0% White, 66.3% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |