Marketing support specialist vs marketing administrator

The differences between marketing support specialists and marketing administrators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing support specialist and a marketing administrator. Additionally, a marketing administrator has an average salary of $68,147, which is higher than the $47,102 average annual salary of a marketing support specialist.

The top three skills for a marketing support specialist include powerpoint, digital marketing and CRM. The most important skills for a marketing administrator are powerpoint, salesforce, and database management.

Marketing support specialist vs marketing administrator overview

	Marketing Support Specialist	Marketing Administrator
Yearly salary	$47,102	$68,147
Hourly rate	$22.65	$32.76
Growth rate	19%	19%
Number of jobs	170,407	127,569
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 69%	Bachelor's Degree, 70%
Average age	37	37
Years of experience	6	6

What does a marketing support specialist do?

Marketing support specialists are experts who provide support and perform tasks related to marketing and promoting a company's products. These specialists are required to produce written and visual content that will be presented on flyers or other printed materials, as well as creating website content or online promotional materials. They must collaborate with other marketing professionals and sales staff so that they can shape the brand message for the company. Marketing support specialists must also distribute promotional materials to sales staff through email or upload them to a Cloud or other storage system.

What does a marketing administrator do?

A marketing administrator is responsible for assisting the marketing operations of an organization, promoting the company's goods and services to the public market, and increasing brand popularity on digital media platforms. Marketing administrators help the creative team in designing advertisement campaigns, digital content, and other marketing materials to improve customer awareness. They also identify new business opportunities by analyzing current industry trends and consumer demands, driving more revenue resources to the business, and increasing profits.

Marketing support specialist vs marketing administrator salary

Marketing support specialists and marketing administrators have different pay scales, as shown below.

	Marketing Support Specialist	Marketing Administrator
Average salary	$47,102	$68,147
Salary range	Between $30,000 And $72,000	Between $46,000 And $99,000
Highest paying City	-	Dover, DE
Highest paying state	-	Alaska
Best paying company	-	Fox News
Best paying industry	-	Finance

Differences between marketing support specialist and marketing administrator education

There are a few differences between a marketing support specialist and a marketing administrator in terms of educational background:

	Marketing Support Specialist	Marketing Administrator
Most common degree	Bachelor's Degree, 69%	Bachelor's Degree, 70%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Marketing support specialist vs marketing administrator demographics

Here are the differences between marketing support specialists' and marketing administrators' demographics:

	Marketing Support Specialist	Marketing Administrator
Average age	37	37
Gender ratio	Male, 32.9% Female, 67.1%	Male, 21.3% Female, 78.7%
Race ratio	Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 9.6% White, 67.6% American Indian and Alaska Native, 0.1%	Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.6% White, 67.4% American Indian and Alaska Native, 0.1%
LGBT Percentage	10%	10%

Differences between marketing support specialist and marketing administrator duties and responsibilities

Marketing support specialist example responsibilities.

Manage a team of marketing professionals delivering customize program communications throughout the distribution channel including POS and consumer materials.
Utilize the CRM marketing database to develop marketing strategies that increase sales.
Develop solid understanding of mobile applications and enterprise systems used by asset management firms from CRM to accounting and compliance systems.
Coordinate web-base marketing campaigns including copywriting, proofreading and collaborating with designers to insure all materials are in-line with brand standards.
Assist internal communications team on creation of SharePoint pages for company intranet.

Marketing administrator example responsibilities.

Organize and manage a social media campaigns utilizing Facebook, YouTube and other social media platforms for new customer acquisition.
Manage website representation, functionality, and SEO optimization.
Process daily accounting including reconciliation of payable accounts, tracking and managing inventory through QuickBooks.
Research, order, track, distribute and inventory promotional items for giveaways and manage vendor relationships.
Post marketing content on Google+ and LinkedIn business pages.
Create and regularly update web pages on the company website using HTML code.

Marketing support specialist vs marketing administrator skills

Common marketing support specialist skills

PowerPoint, 13%
Digital Marketing, 8%
CRM, 7%
Marketing Campaigns, 6%
Salesforce, 5%
Indesign, 5%

Common marketing administrator skills

PowerPoint, 8%
Salesforce, 7%
Database Management, 6%
Customer Service, 6%
Marketing Campaigns, 6%
Digital Marketing, 5%

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Marketing Support Specialist
Marketing Support Specialist vs Marketing Administrator

Updated January 8, 2025

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