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The differences between marketing support specialists and marketing communications specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing support specialist and a marketing communications specialist. Additionally, a marketing communications specialist has an average salary of $53,993, which is higher than the $47,102 average annual salary of a marketing support specialist.
The top three skills for a marketing support specialist include powerpoint, digital marketing and CRM. The most important skills for a marketing communications specialist are digital marketing, project management, and graphic design.
| Marketing Support Specialist | Marketing Communications Specialist | |
| Yearly salary | $47,102 | $53,993 |
| Hourly rate | $22.65 | $25.96 |
| Growth rate | 19% | 19% |
| Number of jobs | 170,407 | 95,444 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 79% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
Marketing support specialists are experts who provide support and perform tasks related to marketing and promoting a company's products. These specialists are required to produce written and visual content that will be presented on flyers or other printed materials, as well as creating website content or online promotional materials. They must collaborate with other marketing professionals and sales staff so that they can shape the brand message for the company. Marketing support specialists must also distribute promotional materials to sales staff through email or upload them to a Cloud or other storage system.
A marketing communications specialist is an individual who is responsible for creating all the marketing materials that are distributed to customers to increase brand awareness for the company's products or services. To create these materials, marketing communications specialists must collaborate with graphic design teams. They are required to track their marketing performance so that they can identify ways to improve their marketing strategies. Marketing communications specialists must also set up interviews and press conferences as part of their marketing campaign.
Marketing support specialists and marketing communications specialists have different pay scales, as shown below.
| Marketing Support Specialist | Marketing Communications Specialist | |
| Average salary | $47,102 | $53,993 |
| Salary range | Between $30,000 And $72,000 | Between $36,000 And $80,000 |
| Highest paying City | - | Seattle, WA |
| Highest paying state | - | Delaware |
| Best paying company | - | Apple |
| Best paying industry | - | Technology |
There are a few differences between a marketing support specialist and a marketing communications specialist in terms of educational background:
| Marketing Support Specialist | Marketing Communications Specialist | |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 79% |
| Most common major | Business | Communication |
| Most common college | University of Georgia | Northwestern University |
Here are the differences between marketing support specialists' and marketing communications specialists' demographics:
| Marketing Support Specialist | Marketing Communications Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 32.9% Female, 67.1% | Male, 28.0% Female, 72.0% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 9.6% White, 67.6% American Indian and Alaska Native, 0.1% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.6% White, 67.3% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |