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The differences between marketing support specialists and marketing executives can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a marketing support specialist, becoming a marketing executive takes usually requires 8-10 years. Additionally, a marketing executive has an average salary of $73,499, which is higher than the $47,102 average annual salary of a marketing support specialist.
The top three skills for a marketing support specialist include powerpoint, digital marketing and CRM. The most important skills for a marketing executive are digital marketing, marketing campaigns, and product development.
| Marketing Support Specialist | Marketing Executive | |
| Yearly salary | $47,102 | $73,499 |
| Hourly rate | $22.65 | $35.34 |
| Growth rate | 19% | 10% |
| Number of jobs | 170,407 | 145,040 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 70% |
| Average age | 37 | 39 |
| Years of experience | 6 | 10 |
Marketing support specialists are experts who provide support and perform tasks related to marketing and promoting a company's products. These specialists are required to produce written and visual content that will be presented on flyers or other printed materials, as well as creating website content or online promotional materials. They must collaborate with other marketing professionals and sales staff so that they can shape the brand message for the company. Marketing support specialists must also distribute promotional materials to sales staff through email or upload them to a Cloud or other storage system.
A marketing executive is responsible for developing effective marketing strategies and promotional campaigns to drive revenues and increase the business' profitability. Marketing executives work closely with the rest of the marketing team to analyze current market trends and design new products and services to meet the public's needs and demands. They also monitor expenses and find efficient ways to reduce costs without compromising the quality of the products. A marketing executive must have excellent communication and leadership skills, especially on guiding the sales team and maximize their productivity and sales potentials by organizing sales training and programs.
Marketing support specialists and marketing executives have different pay scales, as shown below.
| Marketing Support Specialist | Marketing Executive | |
| Average salary | $47,102 | $73,499 |
| Salary range | Between $30,000 And $72,000 | Between $49,000 And $108,000 |
| Highest paying City | - | San Francisco, CA |
| Highest paying state | - | Nevada |
| Best paying company | - | Microsoft |
| Best paying industry | - | Retail |
There are a few differences between a marketing support specialist and a marketing executive in terms of educational background:
| Marketing Support Specialist | Marketing Executive | |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 70% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing support specialists' and marketing executives' demographics:
| Marketing Support Specialist | Marketing Executive | |
| Average age | 37 | 39 |
| Gender ratio | Male, 32.9% Female, 67.1% | Male, 47.2% Female, 52.8% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 9.6% White, 67.6% American Indian and Alaska Native, 0.1% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |