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Online marketing consultant vs marketing analyst

The differences between online marketing consultants and marketing analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both an online marketing consultant and a marketing analyst. Additionally, an online marketing consultant has an average salary of $70,226, which is higher than the $59,380 average annual salary of a marketing analyst.

The top three skills for an online marketing consultant include web design, search engine optimization and google adwords. The most important skills for a marketing analyst are digital marketing, SQL, and google analytics.

Online marketing consultant vs marketing analyst overview

Online Marketing ConsultantMarketing Analyst
Yearly salary$70,226$59,380
Hourly rate$33.76$28.55
Growth rate19%19%
Number of jobs77,85495,650
Job satisfaction--
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 78%
Average age3737
Years of experience66

Online marketing consultant vs marketing analyst salary

Online marketing consultants and marketing analysts have different pay scales, as shown below.

Online Marketing ConsultantMarketing Analyst
Average salary$70,226$59,380
Salary rangeBetween $54,000 And $90,000Between $41,000 And $84,000
Highest paying City-Seattle, WA
Highest paying state-Washington
Best paying company-Meta
Best paying industry-Finance

Differences between online marketing consultant and marketing analyst education

There are a few differences between an online marketing consultant and a marketing analyst in terms of educational background:

Online Marketing ConsultantMarketing Analyst
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 78%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Online marketing consultant vs marketing analyst demographics

Here are the differences between online marketing consultants' and marketing analysts' demographics:

Online Marketing ConsultantMarketing Analyst
Average age3737
Gender ratioMale, 59.1% Female, 40.9%Male, 47.3% Female, 52.7%
Race ratioBlack or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.2% Asian, 11.8% White, 65.7% American Indian and Alaska Native, 0.1%Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.2% White, 64.9% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between online marketing consultant and marketing analyst duties and responsibilities

Online marketing consultant example responsibilities.

  • Develop and manage Facebook ad campaigns.
  • Market and sell digital advertising solutions, managing all accounts in Salesforce
  • Maintain sites and provide customization using HTML and CSS.
  • Provide HTML support in the creation and maintenance of stand-alone landing pages.
  • Maximize efficiency of marketing campaigns through testing and optimization design to reduce client costs and increase ROI.
  • Start B2C s marketing efforts, utilizing PPC, SEO (on-site and off-site) and ReTargeting as the key pieces.
  • Show more

Marketing analyst example responsibilities.

  • Train users; manage change requests/defects, UAT, and provide post production support.
  • Manage and guide online and offline marketing campaign set-up and A/B testing process to drive campaign success and increase revenue.
  • Serve in a consultative role to clients working with their webmasters to discuss the use of HTML to achieve total compliance.
  • Manage company PPC accounts for a variety of divisions including keyword research and analysis, bid adjustment, and ad testing.
  • Investigate questionable sales leads within SalesForce.com.
  • Manage multiple SQL databases and deliver data analysis and business reports.
  • Show more

Online marketing consultant vs marketing analyst skills

Common online marketing consultant skills
  • Web Design, 24%
  • Search Engine Optimization, 8%
  • Google Adwords, 7%
  • Google Analytics, 5%
  • Facebook, 5%
  • PPC, 4%
Common marketing analyst skills
  • Digital Marketing, 8%
  • SQL, 5%
  • Google Analytics, 5%
  • Marketing Campaigns, 5%
  • PowerPoint, 4%
  • CRM, 4%

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