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The differences between product marketing associates and marketing assistants can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a product marketing associate, becoming a marketing assistant takes usually requires 4-6 years. Additionally, a product marketing associate has an average salary of $81,820, which is higher than the $39,442 average annual salary of a marketing assistant.
The top three skills for a product marketing associate include digital marketing, market research and product management. The most important skills for a marketing assistant are customer service, marketing campaigns, and facebook.
| Product Marketing Associate | Marketing Assistant | |
| Yearly salary | $81,820 | $39,442 |
| Hourly rate | $39.34 | $18.96 |
| Growth rate | 10% | 19% |
| Number of jobs | 148,705 | 77,611 |
| Job satisfaction | - | 3 |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 77% |
| Average age | 39 | 37 |
| Years of experience | 10 | 6 |
A product marketing associate is responsible for supporting the operations of the marketing department of an organization, ensuring the efficient deliveries of marketing techniques to promote brand image and increase media presence to reach the target audience. Product marketing associates coordinate with the clients to respond to their inquiries and concerns, provide them progress updates, and inform them of marketing solutions that the team developed. They also analyze the current market trends to identify potential business opportunities that would generate more resources for revenues, implement new services, and attract potential clients and business partnerships.
A marketing assistant's general responsibility is to support the marketing programs and campaigns by sharing recommendations and useful insights to improve the brand's image. Marketing assistants' duties also include reaching out to other personnel for necessary files needed on promotional advertisements, assist the team in creating designs and developing content, publishing brochures for potential clients, analyzing sales reports, and researching the current market trends. A marketing assistant should have excellent organizational and time-management skills to meet deadlines and perform various tasks as required.
Product marketing associates and marketing assistants have different pay scales, as shown below.
| Product Marketing Associate | Marketing Assistant | |
| Average salary | $81,820 | $39,442 |
| Salary range | Between $55,000 And $120,000 | Between $28,000 And $55,000 |
| Highest paying City | San Francisco, CA | Jersey City, NJ |
| Highest paying state | Massachusetts | New Jersey |
| Best paying company | Meta | |
| Best paying industry | Start-up | Finance |
There are a few differences between a product marketing associate and a marketing assistant in terms of educational background:
| Product Marketing Associate | Marketing Assistant | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 77% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between product marketing associates' and marketing assistants' demographics:
| Product Marketing Associate | Marketing Assistant | |
| Average age | 39 | 37 |
| Gender ratio | Male, 52.9% Female, 47.1% | Male, 27.0% Female, 73.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 11.8% White, 65.5% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |