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The differences between product marketing associates and marketing consultants can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a product marketing associate, becoming a marketing consultant takes usually requires 4-6 years. Additionally, a product marketing associate has an average salary of $81,820, which is higher than the $70,593 average annual salary of a marketing consultant.
The top three skills for a product marketing associate include digital marketing, market research and product management. The most important skills for a marketing consultant are customer service, web content, and media sales.
| Product Marketing Associate | Marketing Consultant | |
| Yearly salary | $81,820 | $70,593 |
| Hourly rate | $39.34 | $33.94 |
| Growth rate | 10% | 19% |
| Number of jobs | 148,705 | 88,935 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 75% |
| Average age | 39 | 37 |
| Years of experience | 10 | 6 |
A product marketing associate is responsible for supporting the operations of the marketing department of an organization, ensuring the efficient deliveries of marketing techniques to promote brand image and increase media presence to reach the target audience. Product marketing associates coordinate with the clients to respond to their inquiries and concerns, provide them progress updates, and inform them of marketing solutions that the team developed. They also analyze the current market trends to identify potential business opportunities that would generate more resources for revenues, implement new services, and attract potential clients and business partnerships.
A marketing consultant is responsible for utilizing their extensive retail expertise to develop strategies on how to strengthen client base and achieve better sales. Furthermore, a marketing consultant must perform research and analysis to determine opportunities for financial gains, devise plans to improve client satisfaction, assess the competition, look out for any risks, and develop its brand and image. They should also ensure that all steps taken adhere to the policies and regulations of the organization.
Product marketing associates and marketing consultants have different pay scales, as shown below.
| Product Marketing Associate | Marketing Consultant | |
| Average salary | $81,820 | $70,593 |
| Salary range | Between $55,000 And $120,000 | Between $44,000 And $112,000 |
| Highest paying City | San Francisco, CA | Wilmington, DE |
| Highest paying state | Massachusetts | Delaware |
| Best paying company | Meta | Meta |
| Best paying industry | Start-up | Technology |
There are a few differences between a product marketing associate and a marketing consultant in terms of educational background:
| Product Marketing Associate | Marketing Consultant | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between product marketing associates' and marketing consultants' demographics:
| Product Marketing Associate | Marketing Consultant | |
| Average age | 39 | 37 |
| Gender ratio | Male, 52.9% Female, 47.1% | Male, 46.0% Female, 54.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.8% White, 65.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |