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The differences between product marketing associates and marketing coordinators can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a product marketing associate, becoming a marketing coordinator takes usually requires 4-6 years. Additionally, a product marketing associate has an average salary of $81,820, which is higher than the $48,326 average annual salary of a marketing coordinator.
The top three skills for a product marketing associate include digital marketing, market research and product management. The most important skills for a marketing coordinator are digital marketing, customer service, and marketing campaigns.
| Product Marketing Associate | Marketing Coordinator | |
| Yearly salary | $81,820 | $48,326 |
| Hourly rate | $39.34 | $23.23 |
| Growth rate | 10% | 19% |
| Number of jobs | 148,705 | 91,281 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 80% |
| Average age | 39 | 37 |
| Years of experience | 10 | 6 |
A product marketing associate is responsible for supporting the operations of the marketing department of an organization, ensuring the efficient deliveries of marketing techniques to promote brand image and increase media presence to reach the target audience. Product marketing associates coordinate with the clients to respond to their inquiries and concerns, provide them progress updates, and inform them of marketing solutions that the team developed. They also analyze the current market trends to identify potential business opportunities that would generate more resources for revenues, implement new services, and attract potential clients and business partnerships.
A marketing coordinator supports the marketing department on deciding strategies and business efforts to develop the brand image and boost customer satisfaction. Marketing coordinators' duties include assisting in advertising campaigns, scheduling promotional events, monitoring sales status, researching current market trends, maintaining a record of existing and potential clients, and contributing ideas to improve the brand's profitability. A marketing coordinator must have excellent critical thinking and writing skills to help with the creation of social media advertisements and marketing content. It also requires impressive time-management and multi-tasking skills, especially on meeting deadlines and making adjustments on the initial plans as needed.
Product marketing associates and marketing coordinators have different pay scales, as shown below.
| Product Marketing Associate | Marketing Coordinator | |
| Average salary | $81,820 | $48,326 |
| Salary range | Between $55,000 And $120,000 | Between $34,000 And $67,000 |
| Highest paying City | San Francisco, CA | New York, NY |
| Highest paying state | Massachusetts | New Jersey |
| Best paying company | Meta | Keller Williams Capital Properties |
| Best paying industry | Start-up | Technology |
There are a few differences between a product marketing associate and a marketing coordinator in terms of educational background:
| Product Marketing Associate | Marketing Coordinator | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 80% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between product marketing associates' and marketing coordinators' demographics:
| Product Marketing Associate | Marketing Coordinator | |
| Average age | 39 | 37 |
| Gender ratio | Male, 52.9% Female, 47.1% | Male, 27.4% Female, 72.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 10.1% White, 67.2% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |