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The differences between product marketing associates and marketing specialists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a product marketing associate, becoming a marketing specialist takes usually requires 4-6 years. Additionally, a product marketing associate has an average salary of $81,820, which is higher than the $54,942 average annual salary of a marketing specialist.
The top three skills for a product marketing associate include digital marketing, market research and product management. The most important skills for a marketing specialist are digital marketing, marketing campaigns, and project management.
| Product Marketing Associate | Marketing Specialist | |
| Yearly salary | $81,820 | $54,942 |
| Hourly rate | $39.34 | $26.41 |
| Growth rate | 10% | 19% |
| Number of jobs | 148,705 | 87,145 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 78% |
| Average age | 39 | 37 |
| Years of experience | 10 | 6 |
A product marketing associate is responsible for supporting the operations of the marketing department of an organization, ensuring the efficient deliveries of marketing techniques to promote brand image and increase media presence to reach the target audience. Product marketing associates coordinate with the clients to respond to their inquiries and concerns, provide them progress updates, and inform them of marketing solutions that the team developed. They also analyze the current market trends to identify potential business opportunities that would generate more resources for revenues, implement new services, and attract potential clients and business partnerships.
A marketing specialist's primary responsibility revolves around conducting thorough market research and analysis to acquire extensive knowledge and understanding of a brand and how it will work in the consumer market. They must determine and come up with strategies and utilize this to develop various programs or campaigns that would be vital in bringing more awareness to the brand, thus boosting sales and improving client base. Furthermore, a marketing specialist must also use their expertise to figure out new opportunities and trends that will work for the company.
Product marketing associates and marketing specialists have different pay scales, as shown below.
| Product Marketing Associate | Marketing Specialist | |
| Average salary | $81,820 | $54,942 |
| Salary range | Between $55,000 And $120,000 | Between $36,000 And $82,000 |
| Highest paying City | San Francisco, CA | Seattle, WA |
| Highest paying state | Massachusetts | Washington |
| Best paying company | Meta | |
| Best paying industry | Start-up | Technology |
There are a few differences between a product marketing associate and a marketing specialist in terms of educational background:
| Product Marketing Associate | Marketing Specialist | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between product marketing associates' and marketing specialists' demographics:
| Product Marketing Associate | Marketing Specialist | |
| Average age | 39 | 37 |
| Gender ratio | Male, 52.9% Female, 47.1% | Male, 35.5% Female, 64.5% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 11.2% White, 65.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |