Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between product marketing specialists and marketing coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a product marketing specialist and a marketing coordinator. Additionally, a product marketing specialist has an average salary of $89,296, which is higher than the $48,326 average annual salary of a marketing coordinator.
The top three skills for a product marketing specialist include digital marketing, marketing campaigns and market research. The most important skills for a marketing coordinator are digital marketing, customer service, and marketing campaigns.
| Product Marketing Specialist | Marketing Coordinator | |
| Yearly salary | $89,296 | $48,326 |
| Hourly rate | $42.93 | $23.23 |
| Growth rate | 19% | 19% |
| Number of jobs | 139,490 | 91,281 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 80% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
Product marketing specialists are employees who focus on the marketing content of one specific product or service of the company. They specialize in branding activities related to the product. They ensure that the branding is consistent so that it can be easily associated with the product. They also work on marketing campaigns for the product. Product marketing specialists must be familiar with the industry trends as well as with the target market of the product. They may conduct research studies to further improve the marketing content related to the product.
A marketing coordinator supports the marketing department on deciding strategies and business efforts to develop the brand image and boost customer satisfaction. Marketing coordinators' duties include assisting in advertising campaigns, scheduling promotional events, monitoring sales status, researching current market trends, maintaining a record of existing and potential clients, and contributing ideas to improve the brand's profitability. A marketing coordinator must have excellent critical thinking and writing skills to help with the creation of social media advertisements and marketing content. It also requires impressive time-management and multi-tasking skills, especially on meeting deadlines and making adjustments on the initial plans as needed.
Product marketing specialists and marketing coordinators have different pay scales, as shown below.
| Product Marketing Specialist | Marketing Coordinator | |
| Average salary | $89,296 | $48,326 |
| Salary range | Between $63,000 And $126,000 | Between $34,000 And $67,000 |
| Highest paying City | Seattle, WA | New York, NY |
| Highest paying state | Washington | New Jersey |
| Best paying company | Apple | Keller Williams Capital Properties |
| Best paying industry | Manufacturing | Technology |
There are a few differences between a product marketing specialist and a marketing coordinator in terms of educational background:
| Product Marketing Specialist | Marketing Coordinator | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 80% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between product marketing specialists' and marketing coordinators' demographics:
| Product Marketing Specialist | Marketing Coordinator | |
| Average age | 37 | 37 |
| Gender ratio | Male, 44.7% Female, 55.3% | Male, 27.4% Female, 72.6% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.1% Asian, 12.8% White, 65.0% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 10.1% White, 67.2% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |