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The differences between regional marketing coordinators and marketing administrators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a regional marketing coordinator and a marketing administrator. Additionally, a marketing administrator has an average salary of $68,147, which is higher than the $51,974 average annual salary of a regional marketing coordinator.
The top three skills for a regional marketing coordinator include digital marketing, home health and marketing campaigns. The most important skills for a marketing administrator are powerpoint, salesforce, and database management.
| Regional Marketing Coordinator | Marketing Administrator | |
| Yearly salary | $51,974 | $68,147 |
| Hourly rate | $24.99 | $32.76 |
| Growth rate | 19% | 19% |
| Number of jobs | 104,640 | 127,569 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 70% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A regional marketing manager oversees the marketing programs and projects within a particular region and area, aiming to enhance brand value and awareness that will translate into sales and positive customer relationships. They primarily have administrative duties, such as developing marketing programs, streamlining program requirements, coordinating with managers, supervising operations from planning to execution, and addressing issues and concerns to ensure they adhere to company standards, budgets, and deadlines. Additionally, being a regional manager requires leadership skills to empower employees in a joint effort to reach goals.
A marketing administrator is responsible for assisting the marketing operations of an organization, promoting the company's goods and services to the public market, and increasing brand popularity on digital media platforms. Marketing administrators help the creative team in designing advertisement campaigns, digital content, and other marketing materials to improve customer awareness. They also identify new business opportunities by analyzing current industry trends and consumer demands, driving more revenue resources to the business, and increasing profits.
Regional marketing coordinators and marketing administrators have different pay scales, as shown below.
| Regional Marketing Coordinator | Marketing Administrator | |
| Average salary | $51,974 | $68,147 |
| Salary range | Between $38,000 And $70,000 | Between $46,000 And $99,000 |
| Highest paying City | - | Dover, DE |
| Highest paying state | - | Alaska |
| Best paying company | - | Fox News |
| Best paying industry | - | Finance |
There are a few differences between a regional marketing coordinator and a marketing administrator in terms of educational background:
| Regional Marketing Coordinator | Marketing Administrator | |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 70% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between regional marketing coordinators' and marketing administrators' demographics:
| Regional Marketing Coordinator | Marketing Administrator | |
| Average age | 37 | 37 |
| Gender ratio | Male, 26.9% Female, 73.1% | Male, 21.3% Female, 78.7% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 9.6% White, 67.8% American Indian and Alaska Native, 0.1% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.6% White, 67.4% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |