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The differences between regional marketing coordinators and marketing analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a regional marketing coordinator and a marketing analyst. Additionally, a marketing analyst has an average salary of $59,380, which is higher than the $51,974 average annual salary of a regional marketing coordinator.
The top three skills for a regional marketing coordinator include digital marketing, home health and marketing campaigns. The most important skills for a marketing analyst are digital marketing, SQL, and google analytics.
| Regional Marketing Coordinator | Marketing Analyst | |
| Yearly salary | $51,974 | $59,380 |
| Hourly rate | $24.99 | $28.55 |
| Growth rate | 19% | 19% |
| Number of jobs | 104,640 | 95,650 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 78% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A regional marketing manager oversees the marketing programs and projects within a particular region and area, aiming to enhance brand value and awareness that will translate into sales and positive customer relationships. They primarily have administrative duties, such as developing marketing programs, streamlining program requirements, coordinating with managers, supervising operations from planning to execution, and addressing issues and concerns to ensure they adhere to company standards, budgets, and deadlines. Additionally, being a regional manager requires leadership skills to empower employees in a joint effort to reach goals.
A marketing analyst specializes in researching market conditions to develop strategies to boost sales and revenues. They are primarily responsible for analyzing competition and trends, identifying the organization's strengths and weaknesses, and determining potential opportunities. There may also be instances where they must train and lead staff, set goals and budgets, and produce presentations and reports. Furthermore, as a marketing analyst, they must share their expertise for the company's benefit while adhering to its vision and mission.
Regional marketing coordinators and marketing analysts have different pay scales, as shown below.
| Regional Marketing Coordinator | Marketing Analyst | |
| Average salary | $51,974 | $59,380 |
| Salary range | Between $38,000 And $70,000 | Between $41,000 And $84,000 |
| Highest paying City | - | Seattle, WA |
| Highest paying state | - | Washington |
| Best paying company | - | Meta |
| Best paying industry | - | Finance |
There are a few differences between a regional marketing coordinator and a marketing analyst in terms of educational background:
| Regional Marketing Coordinator | Marketing Analyst | |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between regional marketing coordinators' and marketing analysts' demographics:
| Regional Marketing Coordinator | Marketing Analyst | |
| Average age | 37 | 37 |
| Gender ratio | Male, 26.9% Female, 73.1% | Male, 47.3% Female, 52.7% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 9.6% White, 67.8% American Indian and Alaska Native, 0.1% | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.2% White, 64.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |