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The differences between regional marketing coordinators and marketing executives can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a regional marketing coordinator, becoming a marketing executive takes usually requires 8-10 years. Additionally, a marketing executive has an average salary of $73,499, which is higher than the $51,974 average annual salary of a regional marketing coordinator.
The top three skills for a regional marketing coordinator include digital marketing, home health and marketing campaigns. The most important skills for a marketing executive are digital marketing, marketing campaigns, and product development.
| Regional Marketing Coordinator | Marketing Executive | |
| Yearly salary | $51,974 | $73,499 |
| Hourly rate | $24.99 | $35.34 |
| Growth rate | 19% | 10% |
| Number of jobs | 104,640 | 145,040 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 70% |
| Average age | 37 | 39 |
| Years of experience | 6 | 10 |
A regional marketing manager oversees the marketing programs and projects within a particular region and area, aiming to enhance brand value and awareness that will translate into sales and positive customer relationships. They primarily have administrative duties, such as developing marketing programs, streamlining program requirements, coordinating with managers, supervising operations from planning to execution, and addressing issues and concerns to ensure they adhere to company standards, budgets, and deadlines. Additionally, being a regional manager requires leadership skills to empower employees in a joint effort to reach goals.
A marketing executive is responsible for developing effective marketing strategies and promotional campaigns to drive revenues and increase the business' profitability. Marketing executives work closely with the rest of the marketing team to analyze current market trends and design new products and services to meet the public's needs and demands. They also monitor expenses and find efficient ways to reduce costs without compromising the quality of the products. A marketing executive must have excellent communication and leadership skills, especially on guiding the sales team and maximize their productivity and sales potentials by organizing sales training and programs.
Regional marketing coordinators and marketing executives have different pay scales, as shown below.
| Regional Marketing Coordinator | Marketing Executive | |
| Average salary | $51,974 | $73,499 |
| Salary range | Between $38,000 And $70,000 | Between $49,000 And $108,000 |
| Highest paying City | - | San Francisco, CA |
| Highest paying state | - | Nevada |
| Best paying company | - | Microsoft |
| Best paying industry | - | Retail |
There are a few differences between a regional marketing coordinator and a marketing executive in terms of educational background:
| Regional Marketing Coordinator | Marketing Executive | |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 70% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between regional marketing coordinators' and marketing executives' demographics:
| Regional Marketing Coordinator | Marketing Executive | |
| Average age | 37 | 39 |
| Gender ratio | Male, 26.9% Female, 73.1% | Male, 47.2% Female, 52.8% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 9.6% White, 67.8% American Indian and Alaska Native, 0.1% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |