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Retail account manager vs national accounts sales manager

The differences between retail account managers and national accounts sales managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a retail account manager and a national accounts sales manager. Additionally, a national accounts sales manager has an average salary of $91,882, which is higher than the $71,641 average annual salary of a retail account manager.

The top three skills for a retail account manager include customer service, customer relationships and account management. The most important skills for a national accounts sales manager are national accounts, healthcare, and account management.

Retail account manager vs national accounts sales manager overview

Retail Account ManagerNational Accounts Sales Manager
Yearly salary$71,641$91,882
Hourly rate$34.44$44.17
Growth rate5%5%
Number of jobs208,971116,777
Job satisfaction--
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 83%
Average age4646
Years of experience88

What does a retail account manager do?

A retail account manager is primarily in charge of liaising with retail accounts and suppliers, establishing positive business relationships. Among their responsibilities include researching new business and client opportunities, communicating with key accounts to identify and meet their needs, and develop sales strategies. They may also perform clerical tasks such as preparing and processing documentation, handling calls and correspondence, and maintaining extensive records. Furthermore, as a retail account manager, it is essential to lead and serve as a mentor to staff while implementing the company's policies and regulations.

What does a national accounts sales manager do?

A national accounts sales manager is responsible for maintaining healthy business relationships with clients by managing and monitoring the performance of their accounts. National accounts sales managers establish reasonable sales targets and develop techniques that would maximize sales staff productivity and efficiency. They conduct data and statistical analysis with the current market trends to identify business opportunities that would generate more revenue resources and increase profitability. A national accounts sales manager negotiates contracts and agreements with clients and ensures their brand consistency in the market.

Retail account manager vs national accounts sales manager salary

Retail account managers and national accounts sales managers have different pay scales, as shown below.

Retail Account ManagerNational Accounts Sales Manager
Average salary$71,641$91,882
Salary rangeBetween $42,000 And $120,000Between $64,000 And $130,000
Highest paying City-Los Angeles, CA
Highest paying state-California
Best paying company-Daltile
Best paying industry-Education

Differences between retail account manager and national accounts sales manager education

There are a few differences between a retail account manager and a national accounts sales manager in terms of educational background:

Retail Account ManagerNational Accounts Sales Manager
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 83%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaUniversity of Southern California

Retail account manager vs national accounts sales manager demographics

Here are the differences between retail account managers' and national accounts sales managers' demographics:

Retail Account ManagerNational Accounts Sales Manager
Average age4646
Gender ratioMale, 60.9% Female, 39.1%Male, 73.7% Female, 26.3%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage7%7%

Differences between retail account manager and national accounts sales manager duties and responsibilities

Retail account manager example responsibilities.

  • Manage accounts while providing excellent customer service, help build financial relationships, redirecting calls in upselling credit per customer needs
  • Develop a direct marketing plan to generate referrals from CPA firms.
  • Generate growth proposals for current ADP accounts and prepare presentations for prospective clients.
  • Support the sales force all major distributors by visiting the retailers with POS and samples.
  • Confirm client ROI with client document delivery of over $31MM++ in incremental revenue utilizing Nielsen products & services.
  • Drive brand visibility and volume in all accounts through increase in feature & display and POS placement and promotional activity.
  • Show more

National accounts sales manager example responsibilities.

  • Lead in the selection and implementation of CRM / CMS (client management system) software.
  • Streamline sales process and internal communications by implementing CRM software to track contacts, leads, opportunities and sales.
  • Collaborate with health care providers to utilize cutting-edge DNA technology and manage patients as individuals with specific metabolic processes.
  • Close sales for ten key healthcare centers worth in excess of $30MM in revenue.
  • Work closely with healthcare purchasing organizations to increase share of member facilities.
  • Market and promote a range of home-base physical, occupational and speech language pathology therapies primarily to Medicare patients.
  • Show more

Retail account manager vs national accounts sales manager skills

Common retail account manager skills
  • Customer Service, 18%
  • Customer Relationships, 13%
  • Account Management, 11%
  • Customer Satisfaction, 10%
  • Client Relationships, 8%
  • Lead Generation, 7%
Common national accounts sales manager skills
  • National Accounts, 13%
  • Healthcare, 9%
  • Account Management, 7%
  • CRM, 6%
  • Product Development, 6%
  • Revenue Growth, 5%

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