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The differences between retail account managers and national sales managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a retail account manager and a national sales manager. Additionally, a national sales manager has an average salary of $102,742, which is higher than the $71,641 average annual salary of a retail account manager.
The top three skills for a retail account manager include customer service, customer relationships and account management. The most important skills for a national sales manager are customer service, product development, and trade shows.
| Retail Account Manager | National Sales Manager | |
| Yearly salary | $71,641 | $102,742 |
| Hourly rate | $34.44 | $49.40 |
| Growth rate | 5% | 5% |
| Number of jobs | 208,971 | 94,554 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 79% |
| Average age | 46 | 46 |
| Years of experience | 8 | 8 |
A retail account manager is primarily in charge of liaising with retail accounts and suppliers, establishing positive business relationships. Among their responsibilities include researching new business and client opportunities, communicating with key accounts to identify and meet their needs, and develop sales strategies. They may also perform clerical tasks such as preparing and processing documentation, handling calls and correspondence, and maintaining extensive records. Furthermore, as a retail account manager, it is essential to lead and serve as a mentor to staff while implementing the company's policies and regulations.
A national sales manager is responsible for leading a large group of sales teams, monitoring sales performance, and implementing strategic sales procedures to drive revenues and achieve the organization's profitability goals. National sales managers identify business opportunities by analyzing current market trends and closing business partnerships to boost the company's brand popularity and attract more customers. They also monitor marketing strategies and negotiate continuous agreements with existing customers to keep them purchasing the company's services. A national sales manager creates sales forecasts, ensuring that the services provided by the organization align with the standard budget goals.
Retail account managers and national sales managers have different pay scales, as shown below.
| Retail Account Manager | National Sales Manager | |
| Average salary | $71,641 | $102,742 |
| Salary range | Between $42,000 And $120,000 | Between $67,000 And $155,000 |
| Highest paying City | - | Hartford, CT |
| Highest paying state | - | Washington |
| Best paying company | - | NetApp |
| Best paying industry | - | Manufacturing |
There are a few differences between a retail account manager and a national sales manager in terms of educational background:
| Retail Account Manager | National Sales Manager | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 79% |
| Most common major | Business | Business |
| Most common college | University of Southern California | University of Southern California |
Here are the differences between retail account managers' and national sales managers' demographics:
| Retail Account Manager | National Sales Manager | |
| Average age | 46 | 46 |
| Gender ratio | Male, 60.9% Female, 39.1% | Male, 80.4% Female, 19.6% |
| Race ratio | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 7% | 7% |