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Retail account manager vs regional accounts manager

The differences between retail account managers and regional accounts managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a retail account manager and a regional accounts manager. Additionally, a regional accounts manager has an average salary of $77,705, which is higher than the $71,641 average annual salary of a retail account manager.

The top three skills for a retail account manager include customer service, customer relationships and account management. The most important skills for a regional accounts manager are customer service, patients, and account management.

Retail account manager vs regional accounts manager overview

Retail Account ManagerRegional Accounts Manager
Yearly salary$71,641$77,705
Hourly rate$34.44$37.36
Growth rate5%5%
Number of jobs208,971136,687
Job satisfaction--
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 79%
Average age4646
Years of experience88

What does a retail account manager do?

A retail account manager is primarily in charge of liaising with retail accounts and suppliers, establishing positive business relationships. Among their responsibilities include researching new business and client opportunities, communicating with key accounts to identify and meet their needs, and develop sales strategies. They may also perform clerical tasks such as preparing and processing documentation, handling calls and correspondence, and maintaining extensive records. Furthermore, as a retail account manager, it is essential to lead and serve as a mentor to staff while implementing the company's policies and regulations.

What does a regional accounts manager do?

A regional accounts manager specializes in overseeing the account operations within a region or particular area. They are primarily responsible for nurturing new and existing accounts by developing opportunities and strategies, maintaining good relationships with vendors and suppliers, and supervising contracts and client applications. Furthermore, as a regional manager, it is essential to lead and encourage the workforce in the joint effort to reach sales goals and customer satisfaction, all while implementing the policies and regulations of the company.

Retail account manager vs regional accounts manager salary

Retail account managers and regional accounts managers have different pay scales, as shown below.

Retail Account ManagerRegional Accounts Manager
Average salary$71,641$77,705
Salary rangeBetween $42,000 And $120,000Between $48,000 And $124,000
Highest paying City-Sacramento, CA
Highest paying state-Washington
Best paying company-VMware
Best paying industry-Pharmaceutical

Differences between retail account manager and regional accounts manager education

There are a few differences between a retail account manager and a regional accounts manager in terms of educational background:

Retail Account ManagerRegional Accounts Manager
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 79%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaUniversity of Southern California

Retail account manager vs regional accounts manager demographics

Here are the differences between retail account managers' and regional accounts managers' demographics:

Retail Account ManagerRegional Accounts Manager
Average age4646
Gender ratioMale, 60.9% Female, 39.1%Male, 69.1% Female, 30.9%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage7%7%

Differences between retail account manager and regional accounts manager duties and responsibilities

Retail account manager example responsibilities.

  • Manage accounts while providing excellent customer service, help build financial relationships, redirecting calls in upselling credit per customer needs
  • Develop a direct marketing plan to generate referrals from CPA firms.
  • Generate growth proposals for current ADP accounts and prepare presentations for prospective clients.
  • Support the sales force all major distributors by visiting the retailers with POS and samples.
  • Confirm client ROI with client document delivery of over $31MM++ in incremental revenue utilizing Nielsen products & services.
  • Drive brand visibility and volume in all accounts through increase in feature & display and POS placement and promotional activity.
  • Show more

Regional accounts manager example responsibilities.

  • Achieve geographic and population expansion by selling multi-year SaaS contracts across the arena.
  • Create a pipeline of business and manage the contact through online spreadsheets, CRM interfaces, and other tools necessary.
  • Manage several OEM media opportunities from artwork requirements to budget/forecast with factory in UK.
  • Manage and maintain one on one relationship with key distributors and distributor sales representatives within assign territory.
  • Work daily with strategy of accounts and participate in all aspects within the ADP account process.
  • Start position with nothing but a phone and a database selling ERP systems to automotive suppliers.
  • Show more

Retail account manager vs regional accounts manager skills

Common retail account manager skills
  • Customer Service, 18%
  • Customer Relationships, 13%
  • Account Management, 11%
  • Customer Satisfaction, 10%
  • Client Relationships, 8%
  • Lead Generation, 7%
Common regional accounts manager skills
  • Customer Service, 10%
  • Patients, 8%
  • Account Management, 8%
  • CRM, 5%
  • Salesforce, 5%
  • Sales Process, 4%

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