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Senior key accounts manager vs regional accounts manager

The differences between senior key accounts managers and regional accounts managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a senior key accounts manager and a regional accounts manager. Additionally, a senior key accounts manager has an average salary of $110,294, which is higher than the $77,705 average annual salary of a regional accounts manager.

The top three skills for a senior key accounts manager include portfolio, CRM and IRI. The most important skills for a regional accounts manager are customer service, patients, and account management.

Senior key accounts manager vs regional accounts manager overview

Senior Key Accounts ManagerRegional Accounts Manager
Yearly salary$110,294$77,705
Hourly rate$53.03$37.36
Growth rate5%5%
Number of jobs103,873136,687
Job satisfaction--
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 79%
Average age4646
Years of experience88

What does a senior key accounts manager do?

A senior key account manager is responsible for managing a team of junior-level employees in handling multiple client accounts to achieve sales objectives. This manager is required to develop and implement effective strategic plans that will reduce the organization's rate of attrition. They also monitor the activities of their competitors, gather and analyze data, create reports for their senior key account management, and aid in their business decision-making strategy. This manager must also attend tradeshows and sales seminars to identify key account prospects.

What does a regional accounts manager do?

A regional accounts manager specializes in overseeing the account operations within a region or particular area. They are primarily responsible for nurturing new and existing accounts by developing opportunities and strategies, maintaining good relationships with vendors and suppliers, and supervising contracts and client applications. Furthermore, as a regional manager, it is essential to lead and encourage the workforce in the joint effort to reach sales goals and customer satisfaction, all while implementing the policies and regulations of the company.

Senior key accounts manager vs regional accounts manager salary

Senior key accounts managers and regional accounts managers have different pay scales, as shown below.

Senior Key Accounts ManagerRegional Accounts Manager
Average salary$110,294$77,705
Salary rangeBetween $75,000 And $162,000Between $48,000 And $124,000
Highest paying City-Sacramento, CA
Highest paying state-Washington
Best paying company-VMware
Best paying industry-Pharmaceutical

Differences between senior key accounts manager and regional accounts manager education

There are a few differences between a senior key accounts manager and a regional accounts manager in terms of educational background:

Senior Key Accounts ManagerRegional Accounts Manager
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 79%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaUniversity of Southern California

Senior key accounts manager vs regional accounts manager demographics

Here are the differences between senior key accounts managers' and regional accounts managers' demographics:

Senior Key Accounts ManagerRegional Accounts Manager
Average age4646
Gender ratioMale, 72.7% Female, 27.3%Male, 69.1% Female, 30.9%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage7%7%

Differences between senior key accounts manager and regional accounts manager duties and responsibilities

Senior key accounts manager example responsibilities.

  • Manage a local sales portfolio and 2 staff members towards achieving and exceeding budget.
  • Manage a portfolio of accounts as well as dealt with all aspects of a campaign.
  • Manage and grow sales within Anheuser-Busch's highly visible casual dining, club and venue segments.
  • Manage and exceed all KPI's including net sales, trade rates and new item distribution.
  • Develop strategic business plans and manage customer's $1.2MM advertising budget, delivering significant ROI results.
  • Promote to manage Kroger Memphis, Nashville, Atlanta, Mid-Atlantic, Dallas, and Houston marketing areas.
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Regional accounts manager example responsibilities.

  • Achieve geographic and population expansion by selling multi-year SaaS contracts across the arena.
  • Create a pipeline of business and manage the contact through online spreadsheets, CRM interfaces, and other tools necessary.
  • Manage several OEM media opportunities from artwork requirements to budget/forecast with factory in UK.
  • Manage and maintain one on one relationship with key distributors and distributor sales representatives within assign territory.
  • Work daily with strategy of accounts and participate in all aspects within the ADP account process.
  • Start position with nothing but a phone and a database selling ERP systems to automotive suppliers.
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Senior key accounts manager vs regional accounts manager skills

Common senior key accounts manager skills
  • Portfolio, 17%
  • CRM, 8%
  • IRI, 8%
  • Revenue Growth, 8%
  • Customer Satisfaction, 7%
  • Technical Support, 7%
Common regional accounts manager skills
  • Customer Service, 10%
  • Patients, 8%
  • Account Management, 8%
  • CRM, 5%
  • Salesforce, 5%
  • Sales Process, 4%

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