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Senior key accounts manager vs senior sales manager

The differences between senior key accounts managers and senior sales managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a senior key accounts manager and a senior sales manager. Additionally, a senior sales manager has an average salary of $140,662, which is higher than the $110,294 average annual salary of a senior key accounts manager.

The top three skills for a senior key accounts manager include portfolio, CRM and IRI. The most important skills for a senior sales manager are customer satisfaction, sales process, and customer service.

Senior key accounts manager vs senior sales manager overview

Senior Key Accounts ManagerSenior Sales Manager
Yearly salary$110,294$140,662
Hourly rate$53.03$67.63
Growth rate5%5%
Number of jobs103,873115,070
Job satisfaction--
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 73%
Average age4646
Years of experience88

What does a senior key accounts manager do?

A senior key account manager is responsible for managing a team of junior-level employees in handling multiple client accounts to achieve sales objectives. This manager is required to develop and implement effective strategic plans that will reduce the organization's rate of attrition. They also monitor the activities of their competitors, gather and analyze data, create reports for their senior key account management, and aid in their business decision-making strategy. This manager must also attend tradeshows and sales seminars to identify key account prospects.

What does a senior sales manager do?

Senior sales managers take the lead in handling sales operations in the organization. They supervise the activities performed by the junior sales management team. It is their responsibility to maximize the potential of the sales team, establish sales plans, and justify these plans to superior management. They aim to expand the customer base of the company and its strong presence in the market. The skills these managers should have include leadership, organization, communication, and the ability to recruit talented sales agents.

Senior key accounts manager vs senior sales manager salary

Senior key accounts managers and senior sales managers have different pay scales, as shown below.

Senior Key Accounts ManagerSenior Sales Manager
Average salary$110,294$140,662
Salary rangeBetween $75,000 And $162,000Between $95,000 And $206,000
Highest paying City-Washington, DC
Highest paying state-Maine
Best paying company-Leprino Foods
Best paying industry-Professional

Differences between senior key accounts manager and senior sales manager education

There are a few differences between a senior key accounts manager and a senior sales manager in terms of educational background:

Senior Key Accounts ManagerSenior Sales Manager
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 73%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaUniversity of Southern California

Senior key accounts manager vs senior sales manager demographics

Here are the differences between senior key accounts managers' and senior sales managers' demographics:

Senior Key Accounts ManagerSenior Sales Manager
Average age4646
Gender ratioMale, 72.7% Female, 27.3%Male, 61.4% Female, 38.6%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage7%7%

Differences between senior key accounts manager and senior sales manager duties and responsibilities

Senior key accounts manager example responsibilities.

  • Manage a local sales portfolio and 2 staff members towards achieving and exceeding budget.
  • Manage a portfolio of accounts as well as dealt with all aspects of a campaign.
  • Manage and grow sales within Anheuser-Busch's highly visible casual dining, club and venue segments.
  • Manage and exceed all KPI's including net sales, trade rates and new item distribution.
  • Develop strategic business plans and manage customer's $1.2MM advertising budget, delivering significant ROI results.
  • Promote to manage Kroger Memphis, Nashville, Atlanta, Mid-Atlantic, Dallas, and Houston marketing areas.
  • Show more

Senior sales manager example responsibilities.

  • Develop new business leads, signing new corporate and business group (SMERF) contracts.
  • Communicate and manage expectations by fully utilizing available reports, CRM technologies and available resources.
  • Leverage other sales office resources and administrative/support staff to achieve personal and team relate revenue goals.
  • Full responsibility for all sales activities for a start-up electronic commerce company managing electronic data flow in the healthcare industry.
  • Develop and maintain SMERF and corporate accounts.
  • Work closely with national reservation to prevent over booking dates.
  • Show more

Senior key accounts manager vs senior sales manager skills

Common senior key accounts manager skills
  • Portfolio, 17%
  • CRM, 8%
  • IRI, 8%
  • Revenue Growth, 8%
  • Customer Satisfaction, 7%
  • Technical Support, 7%
Common senior sales manager skills
  • Customer Satisfaction, 17%
  • Sales Process, 16%
  • Customer Service, 5%
  • Sales Training, 4%
  • Sales Performance, 4%
  • CRM, 4%

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