Senior marketing representative vs marketing manager

The differences between senior marketing representatives and marketing managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a senior marketing representative, becoming a marketing manager takes usually requires 8-10 years. Additionally, a marketing manager has an average salary of $104,550, which is higher than the $59,896 average annual salary of a senior marketing representative.

The top three skills for a senior marketing representative include product development, sales territory and sales presentations. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.

Senior marketing representative vs marketing manager overview

	Senior Marketing Representative	Marketing Manager
Yearly salary	$59,896	$104,550
Hourly rate	$28.80	$50.26
Growth rate	4%	10%
Number of jobs	151,723	89,627
Job satisfaction	-	3
Most common degree	Bachelor's Degree, 80%	Bachelor's Degree, 75%
Average age	47	39
Years of experience	4	10

Senior marketing representative vs marketing manager salary

Senior marketing representatives and marketing managers have different pay scales, as shown below.

	Senior Marketing Representative	Marketing Manager
Average salary	$59,896	$104,550
Salary range	Between $39,000 And $90,000	Between $71,000 And $153,000
Highest paying City	Philadelphia, PA	Menlo Park, CA
Highest paying state	Massachusetts	California
Best paying company	Berkshire Hathaway	Meta
Best paying industry	Finance	Technology

Differences between senior marketing representative and marketing manager education

There are a few differences between a senior marketing representative and a marketing manager in terms of educational background:

	Senior Marketing Representative	Marketing Manager
Most common degree	Bachelor's Degree, 80%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Pennsylvania	University of Georgia

Senior marketing representative vs marketing manager demographics

Here are the differences between senior marketing representatives' and marketing managers' demographics:

	Senior Marketing Representative	Marketing Manager
Average age	47	39
Gender ratio	Male, 54.2% Female, 45.8%	Male, 44.4% Female, 55.6%
Race ratio	Black or African American, 3.9% Unknown, 3.7% Hispanic or Latino, 14.5% Asian, 5.2% White, 72.5% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	6%	10%

Differences between senior marketing representative and marketing manager duties and responsibilities

Senior marketing representative example responsibilities.

Manage new product and content releases to promote brand awareness through SEO and UI optimization.
Generate leads and evangelize product to physicians in orthopedics, hematology, internal medicine, surgery, critical care and cardiology.
Launch an expand company website, design, functionality, graphics, content, and SEO.
Generate leads and evangelize product to physicians in orthopedics, hematology, internal medicine, surgery, critical care and cardiology.
Market filtration and softening systems by informing customers of their benefits inside Costco warehouses.

Marketing manager example responsibilities.

Utilize SalesForce database to update contacts and prospect new leads.
Manage account process from RFP to full execution of campaign in its entirety.
Manage agency partners to develop target print media, sampling programs, POS, merchandising.
Manage redesign of four bank websites and implementation of new content management system (CMS . )
Utilize SalesForce daily to update and follow up on the sales team's leads and clients.
Manage various day-to-day projects for small e-commerce startup including constructing wine storage shelves and fulfilling club shipments.

Senior marketing representative vs marketing manager skills

Common senior marketing representative skills

Product Development, 14%
Sales Territory, 10%
Sales Presentations, 7%
Market Research, 6%
Press Releases, 6%
Account Management, 5%

Common marketing manager skills

Digital Marketing, 14%
Marketing Campaigns, 7%
Project Management, 4%
Integrated Marketing, 4%
Email Marketing, 4%
CRM, 3%

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Senior Marketing Representative
Senior Marketing Representative vs Marketing Manager

Updated January 8, 2025

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