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Senior marketing representative vs senior marketing specialist

The differences between senior marketing representatives and senior marketing specialists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a senior marketing representative, becoming a senior marketing specialist takes usually requires 4-6 years. Additionally, a senior marketing specialist has an average salary of $76,374, which is higher than the $59,896 average annual salary of a senior marketing representative.

The top three skills for a senior marketing representative include product development, sales territory and sales presentations. The most important skills for a senior marketing specialist are digital marketing, project management, and email marketing.

Senior marketing representative vs senior marketing specialist overview

Senior Marketing RepresentativeSenior Marketing Specialist
Yearly salary$59,896$76,374
Hourly rate$28.80$36.72
Growth rate4%19%
Number of jobs151,72382,382
Job satisfaction--
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 77%
Average age4737
Years of experience46

Senior marketing representative vs senior marketing specialist salary

Senior marketing representatives and senior marketing specialists have different pay scales, as shown below.

Senior Marketing RepresentativeSenior Marketing Specialist
Average salary$59,896$76,374
Salary rangeBetween $39,000 And $90,000Between $58,000 And $99,000
Highest paying CityPhiladelphia, PASan Francisco, CA
Highest paying stateMassachusettsWashington
Best paying companyBerkshire HathawaySAP
Best paying industryFinanceTechnology

Differences between senior marketing representative and senior marketing specialist education

There are a few differences between a senior marketing representative and a senior marketing specialist in terms of educational background:

Senior Marketing RepresentativeSenior Marketing Specialist
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 77%
Most common majorBusinessBusiness
Most common collegeUniversity of PennsylvaniaUniversity of Georgia

Senior marketing representative vs senior marketing specialist demographics

Here are the differences between senior marketing representatives' and senior marketing specialists' demographics:

Senior Marketing RepresentativeSenior Marketing Specialist
Average age4737
Gender ratioMale, 54.2% Female, 45.8%Male, 36.4% Female, 63.6%
Race ratioBlack or African American, 3.9% Unknown, 3.7% Hispanic or Latino, 14.5% Asian, 5.2% White, 72.5% American Indian and Alaska Native, 0.2%Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.2% Asian, 11.5% White, 66.0% American Indian and Alaska Native, 0.1%
LGBT Percentage6%10%

Differences between senior marketing representative and senior marketing specialist duties and responsibilities

Senior marketing representative example responsibilities.

  • Manage new product and content releases to promote brand awareness through SEO and UI optimization.
  • Generate leads and evangelize product to physicians in orthopedics, hematology, internal medicine, surgery, critical care and cardiology.
  • Launch an expand company website, design, functionality, graphics, content, and SEO.
  • Generate leads and evangelize product to physicians in orthopedics, hematology, internal medicine, surgery, critical care and cardiology.
  • Market filtration and softening systems by informing customers of their benefits inside Costco warehouses.

Senior marketing specialist example responsibilities.

  • Manage the local budget for promotional giveaways.
  • Manage PPC advertising in Google AdWords & LinkedIn.
  • Manage marketing template library, source promotional items and giveaways.
  • Lead API integration on Salesforce to facilitate email automation and improve efficiency of drip campaigns.
  • Manage internal employees planning and contract freelance employees for copywriting, editing, and creative concepts.
  • Implement Facebook advertising strategies to increase CEA's weekly leads to twice their benchmark for weekly conversions.
  • Show more

Senior marketing representative vs senior marketing specialist skills

Common senior marketing representative skills
  • Product Development, 14%
  • Sales Territory, 10%
  • Sales Presentations, 7%
  • Market Research, 6%
  • Press Releases, 6%
  • Account Management, 5%
Common senior marketing specialist skills
  • Digital Marketing, 14%
  • Project Management, 5%
  • Email Marketing, 5%
  • SEO, 5%
  • Integrated Marketing, 5%
  • PowerPoint, 4%