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Store director vs store leader

The differences between store directors and store leaders can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a store director and a store leader. Additionally, a store director has an average salary of $56,596, which is higher than the $36,979 average annual salary of a store leader.

The top three skills for a store director include payroll, store sales and food safety. The most important skills for a store leader are POS, sales floor, and product knowledge.

Store director vs store leader overview

Store DirectorStore Leader
Yearly salary$56,596$36,979
Hourly rate$27.21$17.78
Growth rate6%6%
Number of jobs225,468363,806
Job satisfaction--
Most common degreeBachelor's Degree, 63%Bachelor's Degree, 48%
Average age4443
Years of experience66

What does a store director do?

A store director is in charge of overseeing overall business operations, ensuring everything is running smoothly. Their responsibilities mostly revolve around setting goals and objectives, devising strategies to increase sales and brand awareness, liaising with key suppliers and vendors, managing the employees and all hiring processes, supervising the inventory, and monitoring the progress of sales. Furthermore, as a store director, it is essential to lead and encourage the staff to reach goals, all while implementing the company's policies and regulations.

What does a store leader do?

Store Leaders are employees in a company's retail outlet. They manage everything related to the store. Store leaders manage the store's employees. They are directly involved in hiring, training, and even firing employees. Store Leaders oversee the store's performance. They ensure that the store does well. They also ensure that the store's sales meet the company's target. Store Leaders also manage the inventory. They create purchase requisitions for items that are low in stock. Store Leaders are also in charge of preparing store-related reports. These reports will be presented to the company's management team. Store leaders analyze the data they gather and ensure that their analysis is sound.

Store director vs store leader salary

Store directors and store leaders have different pay scales, as shown below.

Store DirectorStore Leader
Average salary$56,596$36,979
Salary rangeBetween $42,000 And $75,000Between $28,000 And $48,000
Highest paying CityNew York, NYBoston, MA
Highest paying stateDelawareRhode Island
Best paying companyTory BurchMicrosoft
Best paying industryRetailTechnology

Differences between store director and store leader education

There are a few differences between a store director and a store leader in terms of educational background:

Store DirectorStore Leader
Most common degreeBachelor's Degree, 63%Bachelor's Degree, 48%
Most common majorBusinessBusiness
Most common collegeUniversity of PennsylvaniaSUNY College of Technology at Delhi

Store director vs store leader demographics

Here are the differences between store directors' and store leaders' demographics:

Store DirectorStore Leader
Average age4443
Gender ratioMale, 71.9% Female, 28.1%Male, 46.5% Female, 53.5%
Race ratioBlack or African American, 6.2% Unknown, 4.3% Hispanic or Latino, 15.1% Asian, 6.4% White, 67.5% American Indian and Alaska Native, 0.5%Black or African American, 8.4% Unknown, 4.6% Hispanic or Latino, 17.8% Asian, 6.9% White, 61.5% American Indian and Alaska Native, 0.7%
LGBT Percentage10%9%

Differences between store director and store leader duties and responsibilities

Store director example responsibilities.

  • Maintain, control, and achieve all KPI set weekly, monthly, quarterly, and yearly.
  • Develop and implement strategic merchandising plans to achieve revenue objectives and reduce expenditures while ensuring payroll remains within budget goals.
  • Ensure safety and cleanliness of work / customer environment, arranging necessary repairs and upkeep of internal and external property.
  • Maintain excellent store conditions through dynamic product presentation, organization and store cleanliness.
  • Participate in the development and implementation of a company wide labor scheduler payroll budgeting system base on actual work content.
  • Develop innovative marketing materials and create free weekly seminars in basic pet discipline development skills to increase training program enrollment.
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Store leader example responsibilities.

  • Lead peers in troubleshooting replenishment processes and achieving KPI improvements.
  • Achieve YTD payroll by $15,250 FY 2013.
  • Partner with STL (store team leader) to increase sales, manage margins and review annual budget.
  • Achieve the number one spot in the district for YTD payroll, RedCard conversion, and improvements on gross margin.
  • Assist store leadership in effectively leading, managing and developing store and/or department operations and associates to maximize sales and profitability.
  • Engage and assist customers directly and over the phone; utilize POS machines and work customer service desk as needed.
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Store director vs store leader skills

Common store director skills
  • Payroll, 12%
  • Store Sales, 9%
  • Food Safety, 7%
  • Customer Service, 4%
  • Sales Growth, 4%
  • Cleanliness, 4%
Common store leader skills
  • POS, 12%
  • Sales Floor, 9%
  • Product Knowledge, 7%
  • Excellent Guest, 5%
  • Bank Deposits, 5%
  • Employee Development, 5%

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