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Trade show coordinator vs sales coordinator

The differences between trade show coordinators and sales coordinators can be seen in a few details. Each job has different responsibilities and duties. Additionally, a sales coordinator has an average salary of $39,355, which is higher than the $38,487 average annual salary of a trade show coordinator.

The top three skills for a trade show coordinator include event logistics, booth space and event planning. The most important skills for a sales coordinator are customer service, powerpoint, and CRM.

Trade show coordinator vs sales coordinator overview

Trade Show CoordinatorSales Coordinator
Yearly salary$38,487$39,355
Hourly rate$18.50$18.92
Growth rate18%-8%
Number of jobs27,215176,732
Job satisfaction--
Most common degreeBachelor's Degree, 69%Bachelor's Degree, 66%
Average age3844
Years of experience2-

What does a trade show coordinator do?

A trade show coordinator is primarily in charge of spearheading and organizing trade shows that allow businesses to showcase their products and services, ensuring everything runs smoothly and efficiently from planning to execution. They are responsible for establishing objectives and budgets, securing sponsors, delegating responsibilities among teams, preparing schedules, and arranging travel accommodation and transportation for the participants. They also perform research and assessments to identify the events' needs and determine potential attendees, reaching out to them for invitation or registration. Additionally, they also lead and empower staff to reach goals, solving issues and concerns should there be any.

What does a sales coordinator do?

A sales coordinator is primarily responsible for managing a sales team, ensuring that all workforce members are functioning efficiently and are achieving the sales targets. For this, a sales coordinator must arrange strategic schedules, provide necessary support materials to each member, and devise plans that would help the team gain more sales. Aside from monitoring the progress and taking charge of the team's direction, a sales coordinator must also reach out to clients and assist in every way, even handling complaints when necessary.

Trade show coordinator vs sales coordinator salary

Trade show coordinators and sales coordinators have different pay scales, as shown below.

Trade Show CoordinatorSales Coordinator
Average salary$38,487$39,355
Salary rangeBetween $29,000 And $50,000Between $30,000 And $50,000
Highest paying City-Santa Barbara, CA
Highest paying state-New Jersey
Best paying company-Continental Resources
Best paying industry-Technology

Differences between trade show coordinator and sales coordinator education

There are a few differences between a trade show coordinator and a sales coordinator in terms of educational background:

Trade Show CoordinatorSales Coordinator
Most common degreeBachelor's Degree, 69%Bachelor's Degree, 66%
Most common majorBusinessBusiness
Most common collegeSan Diego State UniversityStanford University

Trade show coordinator vs sales coordinator demographics

Here are the differences between trade show coordinators' and sales coordinators' demographics:

Trade Show CoordinatorSales Coordinator
Average age3844
Gender ratioMale, 31.0% Female, 69.0%Male, 29.7% Female, 70.3%
Race ratioBlack or African American, 10.5% Unknown, 4.7% Hispanic or Latino, 16.8% Asian, 6.0% White, 61.8% American Indian and Alaska Native, 0.2%Black or African American, 6.7% Unknown, 4.0% Hispanic or Latino, 16.2% Asian, 5.6% White, 67.1% American Indian and Alaska Native, 0.4%
LGBT Percentage16%5%

Differences between trade show coordinator and sales coordinator duties and responsibilities

Trade show coordinator example responsibilities.

  • Manage all SEO and SEM efforts.
  • Re-Serve and procure all trade show space to achieve maximum ROI.
  • Manage consumer promotions projects and budget, including FSIs, POS and on-pack promotions.
  • Manage freight forwarders with careful attention to shipping cost, on time arrival and meeting deadlines.
  • Manage booth logistics for museum industry conference expos.
  • Lead copywriting, content development and vision for chamber marketing/advertising collateral, which result in increase readership and activation.
  • Show more

Sales coordinator example responsibilities.

  • Manage companies Facebook page and create new posts on a weekly basis.
  • Manage configuration changes in a sandbox environment and move data between environments using change sets.
  • Optimize operational and financial performance and efficiency by strategically overseeing and managing reports and tracking payroll for the sales staff.
  • Perform quality customer service by assisting customers with local reservations, complete rental agreements and vehicle returns.
  • Follow up with NSM concerning contract fulfillment.
  • Secure, troubleshoot, and traffic ad material.
  • Show more

Trade show coordinator vs sales coordinator skills

Common trade show coordinator skills
  • Event Logistics, 16%
  • Booth Space, 14%
  • Event Planning, 7%
  • Show Services, 4%
  • Booth Set-Up, 4%
  • Event Coordination, 3%
Common sales coordinator skills
  • Customer Service, 27%
  • PowerPoint, 5%
  • CRM, 5%
  • Booking, 5%
  • Reservations, 4%
  • Phone Calls, 4%

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