Wholesale representative vs sales representative

The differences between wholesale representatives and sales representatives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a wholesale representative and a sales representative. Additionally, a wholesale representative has an average salary of $66,158, which is higher than the $56,591 average annual salary of a sales representative.

The top three skills for a wholesale representative include customer service, product knowledge and cold calls. The most important skills for a sales representative are sales process, product knowledge, and customer service.

Wholesale representative vs sales representative overview

	Wholesale Representative	Sales Representative
Yearly salary	$66,158	$56,591
Hourly rate	$31.81	$27.21
Growth rate	4%	4%
Number of jobs	82,490	205,456
Job satisfaction	-	4.33
Most common degree	Bachelor's Degree, 62%	Bachelor's Degree, 54%
Average age	47	47
Years of experience	4	4

Wholesale representative vs sales representative salary

Wholesale representatives and sales representatives have different pay scales, as shown below.

	Wholesale Representative	Sales Representative
Average salary	$66,158	$56,591
Salary range	Between $37,000 And $115,000	Between $33,000 And $94,000
Highest paying City	-	Boston, MA
Highest paying state	-	Massachusetts
Best paying company	-	Google
Best paying industry	-	Pharmaceutical

Differences between wholesale representative and sales representative education

There are a few differences between a wholesale representative and a sales representative in terms of educational background:

	Wholesale Representative	Sales Representative
Most common degree	Bachelor's Degree, 62%	Bachelor's Degree, 54%
Most common major	Business	Business
Most common college	SUNY College of Technology at Alfred	SUNY College of Technology at Alfred

Wholesale representative vs sales representative demographics

Here are the differences between wholesale representatives' and sales representatives' demographics:

	Wholesale Representative	Sales Representative
Average age	47	47
Gender ratio	Male, 57.1% Female, 42.9%	Male, 58.1% Female, 41.9%
Race ratio	Black or African American, 3.8% Unknown, 3.7% Hispanic or Latino, 14.1% Asian, 5.1% White, 73.0% American Indian and Alaska Native, 0.2%	Black or African American, 3.9% Unknown, 3.7% Hispanic or Latino, 14.5% Asian, 5.2% White, 72.5% American Indian and Alaska Native, 0.2%
LGBT Percentage	6%	6%

Differences between wholesale representative and sales representative duties and responsibilities

Wholesale representative example responsibilities.

Manage and assist a vast customer base in the market for new roofing needs after a large hail storm in Lubbock.
Develop and implement marketing programs for distributors and retailers, including co-op advertising plans, promotional events, and merchandising techniques.
Excel in responsive customer support; personally responsible for worldwide international service centers and primary aircraft OEM accounts.

Sales representative example responsibilities.

Manage prospective leads and existing accounts through a CRM platform to accurately forecast revenue and develop long-term business partnerships.
Manage and create all content distribute via various social media outlets: Facebook, twitter, feedback blogs, etc.
Search for procurement contracts, attend trade shows, design flyers, postcards, etc.
Utilize POS sales software to maintain monetary sales information produce reports for organizational review.
Develop and maintain business relationships with businesses and policyholders using establish methods such as customer relationship management CRM.
Handle administrative and sales duties as Jr.

Wholesale representative vs sales representative skills

Common wholesale representative skills

Customer Service, 21%
Product Knowledge, 18%
Cold Calls, 11%
Honda, 8%
Trade Shows, 8%
Customer Orders, 5%

Common sales representative skills

Sales Process, 9%
Product Knowledge, 9%
Customer Service, 7%
CRM, 6%
Business Development, 6%
Sales REP, 5%

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Wholesale Representative
Wholesale Representative vs Sales Representative

Updated January 8, 2025

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