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Account executive, advertising & sales vs national account executive

The differences between account executives, advertising & sales and national account executives can be seen in a few details. Each job has different responsibilities and duties. Additionally, a national account executive has an average salary of $75,924, which is higher than the $54,495 average annual salary of an account executive, advertising & sales.

The top three skills for an account executive, advertising & sales include media sales, ROI and business development. The most important skills for a national account executive are customer service, healthcare, and account management.

Account executive, advertising & sales vs national account executive overview

Account Executive, Advertising & SalesNational Account Executive
Yearly salary$54,495$75,924
Hourly rate$26.20$36.50
Growth rate-8%5%
Number of jobs132,711160,271
Job satisfaction--
Most common degreeBachelor's Degree, 81%Bachelor's Degree, 82%
Average age4444
Years of experience4-

What does an account executive, advertising & sales do?

The advertising & sales account executive is vital for the success of a company's sales and advertising strategies. Another role of the account executive is to oversee the customer service provided by the company, monitor client feedback, and provide solutions to problems and issues encountered. The account executive also acts as the contact person of clients and is responsible for establishing constant communication with all customers and establishing good relations with them. The effective work of an account executive will raise the credibility and reputation of the company.

What does a national account executive do?

A national account executive is responsible for identifying sales opportunities and assisting the company in achieving its sales goals. Your duties and responsibilities will include identifying new market trends and conducting research to win new accounts, enforcing the company's sales strategies and plans, and developing new revenue from existing clients by offering additional services and selling new sites. Additionally, you will be responsible for maintaining good relationships with business decision-makers at major companies, investigating promotions, sales strategies, and competitor products, and setting performance goals.

Account executive, advertising & sales vs national account executive salary

Account executives, advertising & sales and national account executives have different pay scales, as shown below.

Account Executive, Advertising & SalesNational Account Executive
Average salary$54,495$75,924
Salary rangeBetween $33,000 And $88,000Between $47,000 And $122,000
Highest paying City-San Francisco, CA
Highest paying state-Oregon
Best paying company-Thumbtack
Best paying industry-Finance

Differences between account executive, advertising & sales and national account executive education

There are a few differences between an account executive, advertising & sales and a national account executive in terms of educational background:

Account Executive, Advertising & SalesNational Account Executive
Most common degreeBachelor's Degree, 81%Bachelor's Degree, 82%
Most common majorBusinessBusiness
Most common collegeUniversity of PennsylvaniaUniversity of Pennsylvania

Account executive, advertising & sales vs national account executive demographics

Here are the differences between account executives, advertising & sales' and national account executives' demographics:

Account Executive, Advertising & SalesNational Account Executive
Average age4444
Gender ratioMale, 37.1% Female, 62.9%Male, 65.7% Female, 34.3%
Race ratioBlack or African American, 6.1% Unknown, 4.1% Hispanic or Latino, 13.6% Asian, 4.6% White, 71.1% American Indian and Alaska Native, 0.4%Black or African American, 7.1% Unknown, 4.1% Hispanic or Latino, 15.7% Asian, 5.7% White, 67.1% American Indian and Alaska Native, 0.4%
LGBT Percentage10%5%

Differences between account executive, advertising & sales and national account executive duties and responsibilities

Account executive, advertising & sales example responsibilities.

  • Drive knowledge of unique offerings to help brands achieve and grow core KPIs and deliver ROI amongst qualify users.
  • Manage and creaat multiple PPC advertising campaigns, generating conversions for companies selling everything from gumballs, cleaning services to motorhomes.
  • Track analytics by maintaining the CRM database.
  • Analyze client data, campaign execution and return on investment, utilizing CRM.
  • Develop geographic and demographically target campaigns to maximize client ROI.
  • Account analysis and preparation, assessing customer needs, and preparation of professional sales recommendations tailor to each customer s business.
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National account executive example responsibilities.

  • Manage a customer relations management (CRM) system by inputting customer orders and information necessary to manage each account.
  • Use SalesForce to effective manage current relationships and new prospects.
  • Utilize SalesForce daily in order to effectively prospect and manage sales cycle.
  • Manage and negotiate contracts with large strategic IDNs while supporting GPO management.
  • Manage OEM relationship from a proactive consultative role proposing strategy and tactics for client base on research data and marketing/engagement metrics.
  • Maintain accounts utilizing a detail CRM database and continuous follow-ups.
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Account executive, advertising & sales vs national account executive skills

Common account executive, advertising & sales skills
  • Media Sales, 18%
  • ROI, 12%
  • Business Development, 12%
  • Real Estate, 8%
  • Market Research, 7%
  • Digital Marketing, 6%
Common national account executive skills
  • Customer Service, 10%
  • Healthcare, 6%
  • Account Management, 6%
  • PowerPoint, 6%
  • National Accounts, 6%
  • CRM, 4%