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Account executive, advertising & sales vs sales/account representative

The differences between account executives, advertising & sales and sales/account representatives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both an account executive, advertising & sales and a sales/account representative. Additionally, a sales/account representative has an average salary of $56,954, which is higher than the $54,495 average annual salary of an account executive, advertising & sales.

The top three skills for an account executive, advertising & sales include media sales, ROI and business development. The most important skills for a sales/account representative are customer service, CRM, and sales process.

Account executive, advertising & sales vs sales/account representative overview

Account Executive, Advertising & SalesSales/Account Representative
Yearly salary$54,495$56,954
Hourly rate$26.20$27.38
Growth rate-8%4%
Number of jobs132,711257,122
Job satisfaction--
Most common degreeBachelor's Degree, 81%Bachelor's Degree, 69%
Average age4447
Years of experience44

What does an account executive, advertising & sales do?

The advertising & sales account executive is vital for the success of a company's sales and advertising strategies. Another role of the account executive is to oversee the customer service provided by the company, monitor client feedback, and provide solutions to problems and issues encountered. The account executive also acts as the contact person of clients and is responsible for establishing constant communication with all customers and establishing good relations with them. The effective work of an account executive will raise the credibility and reputation of the company.

What does a sales/account representative do?

A sales account representative is responsible for managing and responding promptly to customer complaints and queries of clients. They focus on customer concerns and contact prospects. They work on upselling or cross-selling products and services, collaborating with account executives, and prepare reports to upper management. This job requires you to be a goal-driven person, energetic, and have excellent communication skills. Moreover, this is a challenging job; at times, it requires being extra polite and calm in handling customer complaints and other related situations.

Account executive, advertising & sales vs sales/account representative salary

Account executives, advertising & sales and sales/account representatives have different pay scales, as shown below.

Account Executive, Advertising & SalesSales/Account Representative
Average salary$54,495$56,954
Salary rangeBetween $33,000 And $88,000Between $39,000 And $81,000
Highest paying City-Olympia, WA
Highest paying state-Washington
Best paying company-Smartsheet
Best paying industry-Technology

Differences between account executive, advertising & sales and sales/account representative education

There are a few differences between an account executive, advertising & sales and a sales/account representative in terms of educational background:

Account Executive, Advertising & SalesSales/Account Representative
Most common degreeBachelor's Degree, 81%Bachelor's Degree, 69%
Most common majorBusinessBusiness
Most common collegeUniversity of PennsylvaniaSUNY College of Technology at Alfred

Account executive, advertising & sales vs sales/account representative demographics

Here are the differences between account executives, advertising & sales' and sales/account representatives' demographics:

Account Executive, Advertising & SalesSales/Account Representative
Average age4447
Gender ratioMale, 37.1% Female, 62.9%Male, 57.8% Female, 42.2%
Race ratioBlack or African American, 6.1% Unknown, 4.1% Hispanic or Latino, 13.6% Asian, 4.6% White, 71.1% American Indian and Alaska Native, 0.4%Black or African American, 3.9% Unknown, 3.7% Hispanic or Latino, 14.6% Asian, 5.2% White, 72.4% American Indian and Alaska Native, 0.2%
LGBT Percentage10%6%

Differences between account executive, advertising & sales and sales/account representative duties and responsibilities

Account executive, advertising & sales example responsibilities.

  • Drive knowledge of unique offerings to help brands achieve and grow core KPIs and deliver ROI amongst qualify users.
  • Manage and creaat multiple PPC advertising campaigns, generating conversions for companies selling everything from gumballs, cleaning services to motorhomes.
  • Track analytics by maintaining the CRM database.
  • Analyze client data, campaign execution and return on investment, utilizing CRM.
  • Develop geographic and demographically target campaigns to maximize client ROI.
  • Account analysis and preparation, assessing customer needs, and preparation of professional sales recommendations tailor to each customer s business.
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Sales/account representative example responsibilities.

  • Generate leads and evangelize product to physicians in orthopedics, hematology, internal medicine, surgery, critical care and cardiology.
  • Assist external accounts in error resolution so that all EDI transactions process without manual intervention or delay.
  • Work with senior management to implement a sales program for new P3T software enhancement and participate in CRM application development team.
  • Collaborate with sales representatives to ensure new account set-up, establish specifications, and assist with EDI account maintenance and invoicing.
  • Create PowerPoint presentations and literature utilize and present in sales calls.
  • Core competencies: -Administrative/computer skills: maintain CRM systems to successfully identify potential customers.
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Account executive, advertising & sales vs sales/account representative skills

Common account executive, advertising & sales skills
  • Media Sales, 18%
  • ROI, 12%
  • Business Development, 12%
  • Real Estate, 8%
  • Market Research, 7%
  • Digital Marketing, 6%
Common sales/account representative skills
  • Customer Service, 13%
  • CRM, 8%
  • Sales Process, 6%
  • Product Knowledge, 5%
  • Sales Strategies, 5%
  • Sales Techniques, 4%