Account executive, key accounts vs national account executive

The differences between account executives, key accounts and national account executives can be seen in a few details. Each job has different responsibilities and duties. Additionally, an account executive, key accounts has an average salary of $117,015, which is higher than the $75,924 average annual salary of a national account executive.

The top three skills for an account executive, key accounts include healthcare, CRM and account management. The most important skills for a national account executive are customer service, healthcare, and account management.

Account executive, key accounts vs national account executive overview

	Account Executive, Key Accounts	National Account Executive
Yearly salary	$117,015	$75,924
Hourly rate	$56.26	$36.50
Growth rate	4%	5%
Number of jobs	162,443	160,271
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 80%	Bachelor's Degree, 82%
Average age	47	44
Years of experience	4	-

What does an account executive, key accounts do?

Key Account Executives are responsible for generating sales revenue and maintaining relationships with key accounts of an organization. Their duties include setting sales targets, generating new leads, assiting in developing market strategies, designing and managing sales reporting tools, and working with the strategic communications team to ensure sponsor opportunities are relayed well. They are also involved in promotional content creation, implementing leads, and communicating product knowledge updates to the accounts and sales team.

What does a national account executive do?

A national account executive is responsible for identifying sales opportunities and assisting the company in achieving its sales goals. Your duties and responsibilities will include identifying new market trends and conducting research to win new accounts, enforcing the company's sales strategies and plans, and developing new revenue from existing clients by offering additional services and selling new sites. Additionally, you will be responsible for maintaining good relationships with business decision-makers at major companies, investigating promotions, sales strategies, and competitor products, and setting performance goals.

Account executive, key accounts vs national account executive salary

Account executives, key accounts and national account executives have different pay scales, as shown below.

	Account Executive, Key Accounts	National Account Executive
Average salary	$117,015	$75,924
Salary range	Between $75,000 And $181,000	Between $47,000 And $122,000
Highest paying City	-	San Francisco, CA
Highest paying state	-	Oregon
Best paying company	-	Thumbtack
Best paying industry	-	Finance

Differences between account executive, key accounts and national account executive education

There are a few differences between an account executive, key accounts and a national account executive in terms of educational background:

	Account Executive, Key Accounts	National Account Executive
Most common degree	Bachelor's Degree, 80%	Bachelor's Degree, 82%
Most common major	Business	Business
Most common college	University of Pennsylvania	University of Pennsylvania

Account executive, key accounts vs national account executive demographics

Here are the differences between account executives, key accounts' and national account executives' demographics:

	Account Executive, Key Accounts	National Account Executive
Average age	47	44
Gender ratio	Male, 61.4% Female, 38.6%	Male, 65.7% Female, 34.3%
Race ratio	Black or African American, 3.9% Unknown, 3.7% Hispanic or Latino, 14.5% Asian, 5.2% White, 72.4% American Indian and Alaska Native, 0.2%	Black or African American, 7.1% Unknown, 4.1% Hispanic or Latino, 15.7% Asian, 5.7% White, 67.1% American Indian and Alaska Native, 0.4%
LGBT Percentage	6%	5%

Differences between account executive, key accounts and national account executive duties and responsibilities

Account executive, key accounts example responsibilities.

Manage day-to-day activity of client relate projects including IP voice, MPLS infrastructures and CPE implementations in a deadline-orient high-pressure environment.
Maximize the use of CRM, category management, and global account management tools to plan and execute on key initiatives.
Develop all operating plans and parking performas for RFP process.
Select based on previous expertise to deliver cloud software, mainframe solutions, and content management platforms.
Guide and motivate sales team through proper use of internal CRM, opportunity tracking, and risk approval internal processes.
Compose and deliver PowerPoint presentations to multiple buyers.

National account executive example responsibilities.

Manage a customer relations management (CRM) system by inputting customer orders and information necessary to manage each account.
Use SalesForce to effective manage current relationships and new prospects.
Utilize SalesForce daily in order to effectively prospect and manage sales cycle.
Manage and negotiate contracts with large strategic IDNs while supporting GPO management.
Manage OEM relationship from a proactive consultative role proposing strategy and tactics for client base on research data and marketing/engagement metrics.
Maintain accounts utilizing a detail CRM database and continuous follow-ups.

Account executive, key accounts vs national account executive skills

Common account executive, key accounts skills

Healthcare, 18%
CRM, 8%
Account Management, 7%
Revenue Growth, 6%
Product Line, 6%
C-Suite, 4%

Common national account executive skills

Customer Service, 10%
Healthcare, 6%
Account Management, 6%
PowerPoint, 6%
National Accounts, 6%
CRM, 4%

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Account Executive, Key Accounts
Account Executive, Key Accounts vs National Account Executive

Updated January 8, 2025

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