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Account strategist vs marketing assistant

The differences between account strategists and marketing assistants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both an account strategist and a marketing assistant. Additionally, an account strategist has an average salary of $95,655, which is higher than the $39,442 average annual salary of a marketing assistant.

The top three skills for an account strategist include digital marketing, client facing and account management. The most important skills for a marketing assistant are customer service, marketing campaigns, and facebook.

Account strategist vs marketing assistant overview

Account StrategistMarketing Assistant
Yearly salary$95,655$39,442
Hourly rate$45.99$18.96
Growth rate19%19%
Number of jobs69,21777,611
Job satisfaction-3
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 77%
Average age3737
Years of experience66

What does an account strategist do?

An account strategist helps client accounts achieve their short and long-term goals by establishing business strategies and guidelines. They typically gather and analyze data, review feedback from clients, conduct risk assessments, perform research and analysis to identify the weaknesses and strengths of existing procedures, develop reports and presentations, and implement solutions against problem areas while working together with account managers and analysts. Moreover, an account strategist may also help address client concerns, resolving them promptly and efficiently to ensure client satisfaction.

What does a marketing assistant do?

A marketing assistant's general responsibility is to support the marketing programs and campaigns by sharing recommendations and useful insights to improve the brand's image. Marketing assistants' duties also include reaching out to other personnel for necessary files needed on promotional advertisements, assist the team in creating designs and developing content, publishing brochures for potential clients, analyzing sales reports, and researching the current market trends. A marketing assistant should have excellent organizational and time-management skills to meet deadlines and perform various tasks as required.

Account strategist vs marketing assistant salary

Account strategists and marketing assistants have different pay scales, as shown below.

Account StrategistMarketing Assistant
Average salary$95,655$39,442
Salary rangeBetween $66,000 And $137,000Between $28,000 And $55,000
Highest paying CitySeattle, WAJersey City, NJ
Highest paying stateWashingtonNew Jersey
Best paying companyGoogleGoogle
Best paying industryTechnologyFinance

Differences between account strategist and marketing assistant education

There are a few differences between an account strategist and a marketing assistant in terms of educational background:

Account StrategistMarketing Assistant
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 77%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Account strategist vs marketing assistant demographics

Here are the differences between account strategists' and marketing assistants' demographics:

Account StrategistMarketing Assistant
Average age3737
Gender ratioMale, 39.9% Female, 60.1%Male, 27.0% Female, 73.0%
Race ratioBlack or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.1% Asian, 12.1% White, 65.6% American Indian and Alaska Native, 0.1%Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 11.8% White, 65.5% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between account strategist and marketing assistant duties and responsibilities

Account strategist example responsibilities.

  • Manage PMD and other strategic relationships for company resulting in direct/strategic partnerships with external networks including Facebook.
  • Supervise insurance billing maintenance and review all manage care contractual adjustments to ensure patients are billed correctly prior to self-pay transfer.
  • Optimize campaigns towards client KPIs, including traffic acquisition, site engagement, and e-commerce purchases.
  • Analyze campaign performance, industry data, and market trends to drive revenue growth and higher ROI for clients.
  • Speak with advertisers' SEM to get the best ROI for the business; increasing traffic and targeting specific markets.
  • Develop analytical and graphical visuals that identify trends on several KPI s and business functions that aid senior executive decisions.
  • Show more

Marketing assistant example responsibilities.

  • Utilize Delphi to input potential sales leads and update client information as managers connect with clients.
  • Coordinate content development for multiple websites managing HTML formats.
  • Produce promotional and weekly videos and manage YouTube account.
  • Organize & manage internal communications for company-wide marketing initiatives and assist with RFP fulfillment.
  • Research, order, track, distribute and inventory promotional items for giveaways and manage vendor relationships.
  • Manage a team of marketing professionals delivering customize program communications throughout the distribution channel including POS and consumer materials.
  • Show more

Account strategist vs marketing assistant skills

Common account strategist skills
  • Digital Marketing, 23%
  • Client Facing, 8%
  • Account Management, 8%
  • Google Analytics, 5%
  • ROI, 5%
  • Business Growth, 4%
Common marketing assistant skills
  • Customer Service, 10%
  • Marketing Campaigns, 8%
  • Facebook, 6%
  • Trade Shows, 5%
  • Email Campaigns, 5%
  • PowerPoint, 5%

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